Business of Beauty Classes & PROUD OF US Education Suite
More Education At The Makeup Show NYC
Business of Beauty Sessions offer focused, seminar-style classes for artists and beauty professionals who want to strengthen the business side of their careers. Led by master artists and industry experts, these sessions are designed to engage with you personally through discussion and participation. Build your skills across a variety of topics including marketing, social media, branding, agencies, and more. *Please note, Business of Beauty Sessions are NOT hands-on. However, a demo may be provided, and attendees will observe and participate in all sessions. *Business of Beauty Sessions are not included in general show tickets; after choosing your ticket type, select your add-on sessions and proceed. REGISTER NOW
Business of Beauty Class Schedule
SUNDAY MAY 3, 2026
Represent: Understanding Agency + MGMT Representation – EJ Jamele
3rd Floor – Studio 1: Sunday, May 3, 2026 – 10:00am-11:00am — $35
What is the role of an agent or manager? How do you approach representation? When are you ready for an agent or manager? What type of artist needs representation? How do you self-manage properly in the meantime?
Landing an agency isn’t the be-all and end-all but understanding when you need an agent or manager can be an important step in your career. This session is designed to help artists at every level evaluate what it takes and how agency representation can be beneficial. We will explore the elements that go into creating a strong body of work, including the ideal presentation for a portfolio, the importance of editing and sequencing, the artist’s signature style, and curating a presence that will get you in with agencies and land you work with the most coveted clients. REGISTER NOW
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Kit Fix: Building & Organizing a Pro Kit – Olga Solovey
3rd Floor – Studio 1: Sunday, May 3, 2026 – 11:30am-12:30pm — $35
Whether you’re a new artist or have been working for years, your kit is your foundation. This session is an essential guide on how to streamline your setup, pack smarter, and make sure every product pulls its weight. Learn strategies for organizing, lightening your load, and building a kit that works for you on any set or studio. REGISTER NOW
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Skin Games – Lijha Stewart
3rd Floor – Studio 1: Sunday, May 3, 2026 – 1:00pm-2:00pm – $35
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. For the working makeup artist or esthetician, skincare knowledge is a career essential. This must-attend session is your guide to advancing your work and increasing your value through proper skin prep and protection. Equip yourself with expertise that will elevate you beyond your competition. REGISTER NOW
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The Business of Hair – Linh Nguyen
3rd Floor – Studio 1: Sunday, May 3, 2026 – 2:15pm-3:15pm — $35
Growing from skill to service means knowing how to position yourself as a versatile artist. Join a master stylist in exploring the real-world application of hair services within a professional makeup career, covering topics including time management, navigating client expectations, pricing your services appropriately, and marketing your skills to your advantage. This session is ideal for artists looking to approach hair with clarity, professionalism, and a stronger understanding of its role in a dynamic and successful career. REGISTER NOW
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Hair For Makeup Artists – Linh Nguyen
3rd Floor – Studio 1: Sunday, May 3, 2026 – 3:30pm-4:30pm — $35
In the beauty industry, versatility matters — and this includes hair. This session is specially designed to give makeup artists a crash course on hairstyling—from a simple blowout to curls and updos. Learn the basics, build confidence, and gain a better understanding of what’s expected when hair is part of the job. REGISTER NOW
MONDAY MAY 4, 2026
Working with a Brand – Eddie Duyos 3rd Floor – Studio 1: Monday, May 4, 2026 – 10:00am-11:00am — $35
Seeking prospective work and landing it can be tough enough. In the beauty industry, where you are constantly networking with potential employers, clients, and agents, it is also necessary to know how to succeed in even the most harrowing situations. Building a relationship with a brand can be a great way to launch a career or create more work, but to do so it’s vital to separate yourself from the fray. In this session, we will determine who you need to reach out to, how to create a better network, and what you need to do to land lucrative contracts and rewarding relationships with the industry’s best. REGISTER NOW
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The Money Map: Pricing, Profit, & Marketing – Lijha Stewart
3rd Floor – Studio 1: Monday, May 4, 2026 – 11:30am-12:30pm — $35
Focus: The financial & marketing side of artistry.
Your talent is priceless—but your time shouldn’t be. Master the business side of artistry by understanding how to market yourself, price your services strategically, negotiate confidently, and manage your income deftly across freelance projects, campaigns, and brand work. Learn how to set rates that reflect your value while keeping you competitive in a saturated field. Think like a professional, set yourself apart as a creative. REGISTER NOW
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Natural Glamour Makeup for Mature Clients – Lijha Stewart
3rd Floor – Studio 1: Monday, May 4, 2026 – 1:00pm-2:00pm — $35
In a society where youthfulness is sought after and praised, helping mature clients recognize their beauty is an essential skill for any makeup artist. In this session, learn how to adapt to the unique needs of every client, no matter their stage of life. Learn how to identify the specific demands of aging skin as well as how to enhance the eyes and lips of mature clients. Leave feeling confident that you can make any client in your chair feel gorgeous. REGISTER NOW
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Collaborate to Elevate: Partnerships, Networking & Press – EJ Jamele
3rd Floor – Studio 1: Monday, May 4, 2026 – 2:15pm-3:15pm — $35
Focus: Building influence through connection, not followers alone.
Build influence through connection. Discover how to connect authentically with other professionals in the beauty industry, from editors and PR reps to brand founders and photographers. Learn how to build actionable relationships that lead to partnerships, features, and career longevity. REGISTER NOW
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Content Creation Fundamentals – Lijha Stewart
3rd Floor – Studio 1: Monday, May 4, 2026 – 3:30pm-4:30pm — $35
Social media can be a powerful tool but knowing how to use it is crucial. This session covers the basics of content creation for creatives looking to grow their presence and build their brand. Learn how to approach social media with intention, showcase your work effectively, and start attracting the clients, collaborators, and opportunities you want. Leave with a list of apps and practical strategies to help you market yourself going forward. REGISTER NOW
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PROUD OF US Education Suite – 4 Session $44 Each
3rd Floor – Studio 3: Monday, May 4, 2026
Curated by EJ Jamele and crowdMGMT + Productions
Built for freelance professionals and creatives across the entire call sheet, the PROUD OF US Education Suite delivers practical tools, real-world expertise, and insider knowledge that was once reserved for a privileged few. Every attendee receives direct access to trusted experts, actionable resources, and conversations that create clarity, confidence, and momentum on set and beyond it. You can also expect surprise giveaways at every session valued at over $150 (available only in classes held in the PROUD OF US Education Suite). *You can purchase sessions during your registration to The Makeup Show NYC. REGISTER NOW
SESSION 1: 
9:30am-11:30am: From Beauty to Business – Level Up with Emmy-winning Kiyah Wright
– $44
Two time Emmy Award winning celebrity hairstylist, beauty brand founder of Muze Hair, and author Kiyah Wright brings her straight talk perspective to the business of beauty. Inspired by her book From Beauty to Business, this session focuses on the strategies that turn creative talent into long term success.
Kiyah will share insights on building multiple revenue streams, positioning yourself as a brand, and developing the mindset required to grow in a competitive industry with lasting power. Whether you’re just starting out or ready to expand your platform, this conversation offers practical tools to help you level up your beauty career with clarity and confidence.
FUN FACT: At least one lucky attendee will leave with a gift worth over $250!
SESSION 2: 11:45am-1:15pm: Brand Mapping 101 – EJ Jamele – $44
Step into strategic clarity and learn how to build the foundation every successful freelance brand needs to thrive. Join EJ Jamele, CEO of crowdMGMT, producer, brand architect, and talent manager, for a no fluff, high impact session designed to help freelance professionals create a clear roadmap to revenue and long-term success.
This session breaks down the real mechanics of brand mapping: what it is, why it matters, and how it functions as your professional North Star. You’ll learn the core components of an effective brand map, how to define your brand’s direction and revenue opportunities, and the strategic clarity that helps you stand out in a crowded marketplace. This isn’t busywork. It’s an actionable strategy for freelancers ready to move beyond the hustle and build commercially viable careers with intention and focus.
FUN FACT: At least one lucky attendee will leave with a gift worth over $250!
SESSION 3: 1:30pm-3:00pm: Freelancer Financial Freedom 101: Financial + Retirement Planning + Debt Rehab for Freelance Professionals with CFO Isaac Andreoli – $44
Stop leaving your financial future to chance. In an industry driven by project-based income, taking control of your money is the foundation of a sustainable career.
Join us for an exclusive, high-impact session led by Isaac Andreoli, CFO of Water Street Management, a boutique private equity firm focused on commercial real estate investments. Isaac is bringing his expertise from the C-suite to you, translating the sophisticated financial strategies of large-scale enterprise into a simple, actionable blueprint specifically for self-employed creatives.
This isn’t generic advice. This is a masterclass in treating your freelance business with the financial discipline of a major corporation. Walk away with the clarity, confidence, and institutional-level tools to build lasting financial freedom from your creative work.
FUN FACT: At least one lucky attendee will leave with a gift worth over $250!
SESSION 4: 3:15pm-4:45pm: Get Hired + Rehired by a Producer with Julie Estes – $44
Step into the business side of your artistry and learn how to work smarter on set. Join us to discover how to price yourself correctly, negotiate with confidence, and build long-term relationships with producers.
Led by Julie Estes, globally experienced luxury event producer and founder of Special Ops Production House, this session draws from over two decades of producing high-profile events, multi-million-dollar weddings and elite corporate and private productions around the world. Known for delivering white-glove service at the highest levels of the luxury event production industry, Julie will share the real-world standards and expectations that separate average freelancers from the professionals producers call first- every time.
You’ll gain insight into how hiring decisions are actually made, what makes talent stand out in a crowd, and how to position yourself as indispensable on set. You’ll walk away with practical tools to define your value, set clear professional boundaries, and build a sustainable freelance career that commands respect.
FUN FACT: At least one lucky attendee will leave with a gift worth over $250!