Business of Beauty Classes
More Education At The Makeup Show NYC
Business of Beauty Sessions are a series of lectures given by master artists and industry experts, designed to engage with you personally. Listen and learn from the best in the business as they bring you through an intimate, seminar-style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. A demonstration for the session may be provided. Topics are designed for those working in the beauty industry and wanting to delve deeper into the business side of it.
*Please note, this is not a hands-on class. A demo may be provided, and attendees will observe and participate in all sessions. Business of Beauty Sessions must be purchased in addition to your show ticket. You will have the option to select sessions when you register for the show. REGISTER NOW
Business of Beauty Class Schedule
SUNDAY MAY 3, 2026
Represent: Understanding Agency Representation – EJ Jamele
3rd Floor – Studio 3: Sunday, May 3, 2026 – 10:00am-11:00am — $35
What is the role of an agent or manager? How do you approach representation? When are you ready for an agent or manager? What type of artist needs representation? How do you self-manage properly in the meantime?
Landing an agency isn’t the be-all and end-all but understanding when you need an agent or manager can be an important step in your career. This session is designed to help artists at every level evaluate what it takes and how agency representation can be beneficial. We will explore the elements that go into creating a strong body of work, including the ideal presentation for a portfolio, the importance of editing and sequencing, the artist’s signature style, and curating a presence that will get you in with agencies and land you work with the most coveted clients.
_____
Kit Fix: Building & Organizing a Pro Kit – Olga Solovey
3rd Floor – Studio 3: Sunday, May 3, 2026 – 11:30am-12:30pm — $35
Whether you’re a new artist or have been working for years, your kit is your foundation. This session is an essential guide on how to streamline your setup, pack smarter, and make sure every product pulls its weight. Learn strategies for organizing, lightening your load, and building a kit that works for you on any set or studio
_____
Skin Games – Lijha Stewart
3rd Floor – Studio 3: Sunday, May 3, 2026 – 1:00pm-2:00pm – $35
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. For the working makeup artist or esthetician, skincare knowledge is a career essential. This must-attend session is your guide to advancing your work and increasing your value through proper skin prep and protection. Equip yourself with expertise that will elevate you beyond your competition.
_____
The Business of Hair – Linh Nguyen
3rd Floor – Studio 3: Sunday, May 3, 2026 – 2:15pm-3:15pm — $35
Growing from skill to service means knowing how to position yourself as a versatile artist. Join a master stylist in exploring the real-world application of hair services within a professional makeup career, covering topics including time management, navigating client expectations, pricing your services appropriately, and marketing your skills to your advantage. This session is ideal for artists looking to approach hair with clarity, professionalism, and a stronger understanding of its role in a dynamic and successful career.
_____
Hair For Makeup Artists – Linh Nguyen
3rd Floor – Studio 3: Sunday, May 3, 2026 – 3:30pm-4:30pm — $35
In the beauty industry, versatility matters — and this includes hair. This session is specially designed to give makeup artists a crash course on hairstyling—from a simple blowout to curls and updos. Learn the basics, build confidence, and gain a better understanding of what’s expected when hair is part of the job.
MONDAY MAY 4, 2026
Working with a Brand – Eddie Duyos 3rd Floor – Studio 3: Monday, May 4, 2026 – 10:00am-11:00am — $35
Seeking prospective work and landing it can be tough enough. In the beauty industry, where you are constantly networking with potential employers, clients, and agents, it is also necessary to know how to succeed in even the most harrowing situations. Building a relationship with a brand can be a great way to launch a career or create more work, but to do so it’s vital to separate yourself from the fray. In this session, we will determine who you need to reach out to, how to create a better network, and what you need to do to land lucrative contracts and rewarding relationships with the industry’s best.
____
The Money Map: Pricing, Profit, & Marketing – Lijha Stewart
3rd Floor – Studio 3: Monday, May 4, 2026 – 11:30am-12:30pm — $35
Focus: The financial & marketing side of artistry.
Your talent is priceless—but your time shouldn’t be. Master the business side of artistry by understanding how to market yourself, price your services strategically, negotiate confidently, and manage your income deftly across freelance projects, campaigns, and brand work. Learn how to set rates that reflect your value while keeping you competitive in a saturated field. Think like a professional, set yourself apart as a creative.
_____
Natural Glamour Makeup for Mature Clients – Lijha Stewart
3rd Floor – Studio 3: Monday, May 4, 2026 – 1:00pm-2:00pm — $35
Social media can be a powerful tool but knowing how to use it is crucial. This session covers the basics of content creation for creatives looking to grow their presence and build their brand. Learn how to approach social media with intention, showcase your work effectively, and start attracting the clients, collaborators, and opportunities you want. Leave with a list of apps and practical strategies to help you market yourself going forward.
_____
Collaborate to Elevate: Partnerships, Networking & Press – EJ Jamele
3rd Floor – Studio 3: Monday, May 4, 2026 – 2:15pm-3:15pm — $35
Focus: Building influence through connection, not followers alone.
Build influence through connection. Discover how to connect authentically with other professionals in the beauty industry, from editors and PR reps to brand founders and photographers. Learn how to build actionable relationships that lead to partnerships, features, and career longevity.
_____
Content Creation Fundamentals – Lijha Stewart
3rd Floor – Studio 3: Monday, May 4, 2026 – 3:30pm-4:30pm — $35
In a society where youthfulness is sought after and praised, helping mature clients recognize their beauty is an essential skill for any makeup artist. In this session, learn how to adapt to the unique needs of every client, no matter their stage of life. Learn how to identify the specific demands of aging skin as well as how to enhance the eyes and lips of mature clients. Leave feeling confident that you can make any client in your chair feel gorgeous.
_____
Proud of Us Education Suite – 4 Session $44 Each
3rd Floor – Studio 4: Monday, May 4, 2026
Curated by EJ Jamele and crowdMGMT + Productions
Built for freelance professionals and creatives across the entire call sheet, the PROUD OF US Education Experience Suite delivers practical tools, real-world expertise, and insider knowledge that was once reserved for a privileged few. Every attendee receives direct access to trusted experts, actionable resources, and conversations that create clarity, confidence, and momentum on set and beyond it. You can also expect surprise giveaways at every session valued at over $150 (available only in classes held in the Proud of Us Education Suite). *You can purchase sessions during your registration to The Makeup Show NYC.
SESSION 1: 9:30am-11:30am: Wellness Fuels the Bottom Line and Business Excellence – $44
Start your day with intention and elevate your artistry from the inside out. Join us for a focused 2 hour experience for beauty and production freelancers ready to become more profitable, hirable, and impactful on set. Learn practical tools you can use between bookings and in high pressure moments to sharpen clarity and performance.
Whether emerging or established, you will leave with actionable strategies to manage stress, build resilience, and show up as the artist clients want to rebook. Your mindset is your competitive advantage.
IMPACT + Takeaways:
i. Learn exercises you can use to improve your mind and elevate your performance on set that are quick and attainable
ii. Become more profitable because you are more hirable
iii. Become the most effective and impactful presence on set no matter the position you hold
SESSION 2: 11:45am-1:15pm: Brand Mapping 101 with EJ Jamele – $44
Step into strategic clarity and learn how to build the foundation every successful freelance brand needs to thrive. Join EJ Jamele, CEO of crowdMGMT, producer, brand architect, and talent manager, for a no fluff, high impact session designed to help freelance professionals create a clear roadmap to revenue and long-term success.
This session breaks down the real mechanics of brand mapping: what it is, why it matters, and how it functions as your professional North Star. You’ll learn the core components of an effective brand map, how to defi ne your brand’s direction and revenue opportunities, and the strategic clarity that helps you stand out in a crowded marketplace. This isn’t busywork. It’s an actionable strategy for freelancers ready to move beyond the hustle and build commercially viable careers with intention and focus.
IMPACT + Takeaways:
i. Get insight on how to build a sustainable brand strategy using the core framework that defines your direction, revenue streams, and long-term positioning in the marketplace.
ii. Learn how to create a brand map that eliminates guesswork and positions you as a strategic business owner, not just a freelancer.
iii. Learn how to know if your brand strategy is working and when it’s time to refi ne your approach for maximum impact.
iv. Commercial Viability Check: NO FLUFF – this is tough love on how to build your brand map with clarity, defi ne your value proposition, and create a strategic framework that makes business
SESSION 3: 1:30pm-3:00pm: Business Systems + Hacks for Production Freelance Professionals – $44
Step into the business side of your artistry and learn how to work smarter on set. Join us for a high impact session designed to help production freelance professionals price themselves correctly, negotiate with confidence, and build long term relationships with producers. Discover how hiring decisions are made and what truly makes talent stand out on the call sheet.
You will learn market based pricing strategies, smart negotiation tactics, and real world do’s and don’ts. You will also gain practical financial planning tools to defi ne your worth, set clear boundaries, and protect your bottom line.
IMPACT + Takeaways:
i. Learn market pricing strategies that help you land the job
ii. Learn negotiation strategies that build long term producer relationships
iii. Learn do’s and don’ts on set, how to stand out, and how to become a preferred talent on the call sheet
SESSION 4: 3:15pm-4:45pm: Freelancer Finance Freedom: Financial + Retirement Planning + Debt Rehab for Freelance Professionals – $44
Take control of your money and build real financial freedom as a freelance professional. Join us for a practical, empowering session designed specifically for self employed creatives in production. This session breaks down how to structure your finances, plan for the future, and make confident money decisions without overwhelm or fear.
You will learn how to save and invest small amounts for meaningful long term growth, access financial strategies that have historically been gatekept, and apply tax planning disciplines that actually prepare you for tax season instead of dreading it. You will walk away with clarity, confidence, and tools to protect your income and future.
IMPACT + Takeaways:
i. Make stronger and more informed financial planning decisions for freelancers, access information tailored to the production industry about financial structuring for your business (self employed freelance).
ii. Unlock financial information that has historically been gatekept for the rich
iii. Learn how to save and invest small and yield big
iv. Learn tax planning disciplines that save you time, money and worry and actually will have you prepared for tax season rather than dreading it.