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The Makeup Show provides an experience and strives to inspire, educate and build a community.
ARTISTRY | EDUCATION | COMMUNITY
This year, The Makeup Show is proud to celebrate its 20th anniversary. Join us in supporting makeup artists and beauty professionals from around the world, coming together to experience another year of artistry, education, and community. Whether you’re a pro looking to boost your skills or an enthusiast eager for education from industry-leading professionals, The Makeup Show is an experience you don’t want to miss. Below is a list of our upcoming events. Limited early-bird registration available. Register now and save!
The Makeup Shop | NYC
DECEMBER 13-14, 2025
A festive weekend of shopping, cocktails and community. Shop at pro discounts and sample sale prices from indie and prestige brands. Discover local artisans, holiday gifts, and products to refresh your kit with over 40 makeup, skincare, haircare, and fashion lines. Now with two full stages of education, watch live demonstrations and learn the latest trends in the beauty industry.
The Makeup Show | NYC
MAY 3-4, 2026
Shop over 100 of the top beauty brands at discounted prices. Upskill with dozens of seminars, demos, and professional makeup classes taught by leading industry artists. All new for 2026 is The Discovery Lane! A must-see for exclusive testing, samples, gifts, and Pro Membership opportunities. Save on show tickets and classes with early-bird registration. Offer ends Dec. 14, 2025.
iArtist 8.0 | NYC
MAY 1-2, 2026
A 1.5-day intensive program with over 20 educators, covering advanced makeup and business strategies. The program includes a gift bag valued at over $400 and admission to to The Makeup Show New York 2025. Save $100 with early-bird registration. Offer ends Dec.1, 2025.
Creative Open House with The Makeup Show
2026 DATES COMING SOON! | NYC & OTHER CITIES
The Makeup Show’s Creative Open House is an event designed for creatives and beauty lovers to come together, have fun, and enjoy some artistic play while leaning into community. Drop into any one of the Open Studios, learn something new in a guided session, and unwind at the cocktail mixer.
ATTENDEES
WHO SHOULD ATTEND
- Makeup Artists
- Hairstylists
- Cosmetologists
- Estheticians
- Beauty Students
- Beauty Enthusiasts
- Influencers & Press
- Beauty Executives
BENEFITS OF ATTENDING
- Engage in an education-focused experience
- Connect with brands
- Meet celebrity makeup artists and industry leaders
- Network within your community
- Shop exclusive show specials
- Discover new brands and products
- Take part in hands-on workshops
Interested in attending one of our upcoming shows?
Choose your city and explore all The Makeup Show has to offer.
EXHIBITORS
WHO SHOULD EXHIBIT
- Makeup Brands
- Skincare Brands
- Hair Brands
- Multi-Brand Retailers
- Beauty Schools
- Agencies
- Beauty Apps
- Industry Services
BENEFITS OF EXHIBITING
- Connect with consumers
- Introduce your product to industry professionals
- Expand your brand to global retailers
- Network with the beauty community
- Expand your PR
- Grow your subscribers for your apps, services, and mailing lists
Exhibit with us! Explore our booth and sponsorship opportunities.
WHAT OUR COMMUNITY IS SAYING
MORE ON THE MAKEUP SHOW
AN IN-DEPTH LOOK INTO ONE OF THE LARGEST PRO-DRIVEN BEAUTY EVENTS
WHO WE CATER TO
The Makeup Show caters to a wide range of beauty industry professionals and enthusiasts, including makeup artists, hairstylists, cosmetologists, estheticians, and beauty students. As the largest pro-driven beauty show in the United States, we pride ourselves on bringing you the best of beauty, education, community, and artistry in one immersive event.
WHAT WE OFFER
Education
The Makeup Show is an education-focused experience that goes beyond the basics of artistry and business. Participate in Makeup Workshops in Dallas, watch live demos, and learn from inspiring discussion panels led by industry visionaries. Classes and sessions cover topics ranging from clean beauty and editorial to airbrushing, photography, theatrical application, special effects, and all the ins and outs of the beauty business.
Industry Networking
At The Makeup Show, connection is key. Mingle with brands, execs, influential artists, and industry trailblazers ready to collaborate and inspire.
Community Collaboration & Support
Beyond our larger events, The Makeup Show fosters a supportive, diverse community, passionate about collaborating and growing together. Share your journey with other pros and beauty enthusiasts from all areas of the industry. We aim to create an environment that sparks connections, partnerships, and creativity for all.
ARTISTRY | EDUCATION | COMMUNITY
The Makeup Show is proud to celebrate its 20-year anniversary this May, 2025 at The Makeup Show New York at Chelsea’s Metropolitan Pavilion. Join us in celebration and supporting makeup and beauty artists around the world as we come together to experience another year of artistry, education, and community. Below is a list of our upcoming 2025 live events.
Whether you’re a pro looking to boost your skills or an enthusiast eager for education from industry leading professionals, The Makeup Show is an experience you don’t want to miss.
CREATIVE OPEN HOUSE AUG 23 - 24
The Makeup Show | Houston
SEPTEMBER 20-21, 2025
Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes taught by some of the industries leading artists.
iArtist 7.0 | NYC
MAY 3, 2025
A 1-day intensive program with over 20 educators covering advanced makeup and business lessons, a swag-bag valued over $500, and tickets to the Makeup Show New York 2025.
The Makeup Show | NYC
MAY 4-5, 2025
Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes taught by some of the industries leading artists.
ATTENDEES
WHO SHOULD ATTEND
- Makeup Artists
- Hairstylists
- Cosmetologists
- Estheticians
- Beauty Students
- Beauty Enthusiasts
- Influencers & Press
- Beauty Executives
BENEFITS OF ATTENDING
- Education focused experience
- Connect with brands
- Meet celebrity makeup artists and industry leaders
- Network within your community
- Exclusive show specials
- Experience new brands and products
- Hands-On Workshops
Interested in attending one of our upcoming shows? Choose your city and explore our all on educational opportunities.
EXHIBITORS
WHO SHOULD EXHIBIT
- Makeup Brands
- Skincare Brands
- Hair Brands
- Multi-Brand Retailers
- Beauty Schools
- Agencies
- Beauty Apps
- Industry Services
BENEFITS OF EXHIBITING
- Connect with consumers
- Introduce your product to industry professionals
- Expand your brand to global retailers
- Network with the beauty community
- Expand your PR
- Grow your subscribers for your apps, services, and mailing lists
Exhibit with us! Explore our booth and sponsorship opportunities.
WHAT OUR COMMUNITY IS SAYING
MORE ON THE MAKEUP SHOW
AN IN-DEPTH LOOK INTO ONE OF THE LARGEST PRO BEAUTY EVENTS
WHO WE CATER TO
The Makeup Show caters to a wide range of beauty industry professionals and enthusiasts, including makeup artists, hairstylists, cosmetologists, estheticians and beauty students. Being the largest pro-driven beauty show in the United States, we pride ourself on bringing the best of beauty, encompassing education, community, and artistry together in one immersive event.
WHAT WE OFFER
Education
The Makeup Show is an education-focused program that goes beyond ordinary lessons. You’ll find interactive workshops, live demos, and inspiring discussion panels led by industry visionaries. These classes, demos and seminars cover topics ranging from clean beauty and editorial to airbrushing, theatrical, special effects, and an in-depth look into the business behind the beauty industry.
Industry Networking
At The Makeup Show, connection is key. Mingle with brands, influential artists, and industry trailblazers eager to collaborate and inspire.
Community Collaboration & Support
Beyond events, The Makeup Show fosters a supportive, creative community eager to collaborate and grow together. Meet passionate pros and enthusiasts who share their journey and more. We aim to create an environment that sparks connections, partnerships, and endless creative energy.
2025 UPCOMING EVENTS
The Makeup Show | Houston, TX
The Makeup Show is making its way to Houston, Texas. We’re bringing all the energy and inspiration straight to you with custom workshops, live demonstrations, and endless networking opportunities tailored to your artistry. Dates, venues, education and guest artist information are coming soon. View More…
iArtist 7.0 | New York, NY
The city that never sleeps, and has been a constant inspiration to the beauty community through cutting-edge runway trends of fashion week to the bright lights of broadway’s theatrical beauty scene. At our annual flagship event located in the heart of Chelsea, at the Metropolitan Pavilion, immerse yourself in workshops, live demos, panel discussions and the vibrant buzz of New York City’s beauty industry. View more…
The Makeup Show | New York, NY
The city that never sleeps, and has been a constant inspiration to the beauty community through cutting-edge runway trends of fashion week to the bright lights of broadway’s theatrical beauty scene. At our annual flagship event located in the heart of Chelsea, at the Metropolitan Pavilion, immerse yourself in workshops, live demos, panel discussions and the vibrant buzz of New York City’s beauty industry. View More…
For additional information or assistance, contact use at info@themakeupshow.com.







