Register Now & Join Us
Saturday, September 20, 2025 – 9am-5pm
Sunday, September 21, 2025 – 9am-5pm
Hilton Houston Post Oak – 2001 Post Oak Blvd,
Houston, TX 77056
Advance Ticket: One-Day Ticket – $41
Advance Ticket: Two-Day Ticket – $55
The Makeup Show offers several different types of education opportunities including Main, Seminar, and Demo Stage Presentations, IN The Studio Workshops, and Business of Beauty Sessions. Please check below for our education schedules. More Details Coming Soon!
Connect, Collaborate and Create at The Makeup Show, a beauty experience not to be missed!
Learn from legendary artists making an impact on our industry’s past, present and future at our live Main Stage. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and career.
*Main Stage presentations are live and included in your show ticket.
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Signature Style with Sheika Daley | Saturday, September 20, 2025 – 11:00am-12:30pm_________
Making Up with James Molloy | Saturday, September 20, 2025 – 1:00pm-2:30pm
As one of the most talked about makeup artists in our industry in the last few years, James Molloy continues to redefine modern beauty. With an impressive resume that includes celebrities, international fashion and beauty and developing a brand that every artist wants, James Molloy has made a name for himself as an artist, entrepreneur, and educator. His company MYKITCO continues to change the way we look at tools. He’s also a sought-after name for private makeup lessons Houston TX. James will share his inspiring story and show you how he creates his unforgettable looks. He will offer insight on choosing the right tool, take you through his process and talk about building your name in a competitive industry. Whether your work is in bridal, television or editorial, this is a presentation not to be missed.
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Skin Game – Yummy Skin with Danessa Myricks | Sunday, September 21, 2025 – 10:00am-11:30am
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State of the Artist with Joe Dulude II, Jake Aebly, Ashunta Sheriff-Kendricks, and Melanie Mills | Hosted by James Vincent | Sunday, September 21, 2025 – 2:00pm-3:15pm
The Makeup Show IN the Studio classes provide an educational experience for artists of all levels to help refine their makeup skills and elevate their artistry career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion, hands-on practice, and constructive feedback. During the session, registrants have the option to either create a makeup look on themselves or bring in a model to work on after the first hour (all models must also have a show ticket to enter the class).
*IN the Studio attendees must bring their own brush set. All other products will be provided.
*IN the Studio classes must be purchased in addition to your show ticket. You will have the option to select classes when you register for the show.
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Understanding Color Theory & Color Correction – Bethany Townes
Studio 1: Saturday, September 20, 2025 – 9:30am-12:30pm — $145
Class Level: Beginner
In makeup, we use theory to understand how colors react to each other and how our eyes process that reaction. This is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct skin distractions or imperfections, and reduce issues like under-eye discoloration. For more advanced or avant-garde looks, color theory will also help you create a unique and impactful result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work.
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Beautiful Skin for Every Client – Nick LujanStudio 1: Saturday, September 20, 2025 – 1:00pm-4:00pm — $145
Class Level: Beginner
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Esthetic Aesthetic: Mastering Complexion for Today’s Client – Nick Lujan
Studio 1: Sunday, September 21, 2025 – 9:30am-12:30pm — $145
Class Level: Beginner to Intermediate
Navigating the endless options available in today’s skincare market can seem overwhelming. Thanks to social media and the ever-increasing quality in photo and video production, customizing your choices and application are more important than ever. In this hands-on workshop, artist and esthetician Nick Lujan will offer insight into the world of skincare and more. Learn how to diagnose your client’s skincare needs, make better product choices with what’s available to you, and handle your client’s complexion with care. This session will help you become more confident and more discerning in your preparation and application to create unforgettable makeup.
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Makeup for Photography – Bethany Townes
Studio 1: Sunday, September 21, 2025 – 1:00pm-4:00pm — $145
Class Level: Intermediate to Advanced
Designed for anyone working in print mediums such as bridal, editorial, head shots, etc., this class will review what is involved in creating flawless beauty makeup for photography. Through hands on practice learn all the techniques, products, and tools that can be used create camera-ready looks. Elevate your understanding of the details and precision required for photographic applications.
Business of Beauty Sessions are a series of lectures given by master artists and industry experts, designed to engage with you personally. Listen and learn from the best in the business as they bring you through an intimate, seminar-style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. A demonstration for the session may be provided. Topics are designed for those working in the beauty industry and wanting to delve deeper into the business side of it.
*Please note, this is not a hands-on class. A demo may be provided, and attendees will observe and participate in all sessions. Business of Beauty Sessions must be purchased in addition to your show ticket. You will have the option to select sessions when you register for the show.
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Skin Games – Nick Lujan
Studio 2: Saturday, September 20, 2025 – 10:00am-11:00am – $35
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. For the working makeup artist, skincare knowledge is a career essential. This must-attend session is your guide to advancing your artistry and increasing your value through proper skin prep and protection. Equip yourself with expertise that will elevate you beyond your competition.
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Marketing Me: Strategies for Success in the Freelance Career – James Vincent
Studio 2: Saturday, September 20, 2025 – 11:30am-12:30pm – $35
Understanding marketing and what it can do for your presence as an artist is crucial, even more so when you have your own business. In this session, we will set your career in motion, exploring the smartest ways you can use social media to wow potential employers, clients, and agents.
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Engaging Bridal – Bethany Townes
Studio 2: Saturday, September 20, 2025 – 1:00pm-2:00pm – $35
Bridal makeup artists have to be the best in the business. The intensity of the situation combined with the durability required of the application make it some of the toughest makeup you can do. In this session, discern which products meet the bridal challenge, learn how to build a better bridal business, and leave knowing how to create the perfect bride every time.
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Kit Building 101: Building a Professional Kit – Olga Solovey
Studio 2: Saturday, September 20, 2025 – 2:30pm-3:30pm – $35
Whether you are a veteran in the industry or just beginning, your kit forms the basis of your craft. In this session, Olga will share her secrets to organization and efficiency, saving you money, time, and a bad back. Explore how to make the most out of what you have while bringing the least of what you need to any salon or set. Understand the basics of a pro kit and discuss the products that are must-haves to go in it.
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Working with a Brand – Joe Dulude II_____
Mastering Complexion – Bethany Townes
Studio 2: Sunday, September 21, 2025 – 11:30am-12:30pm – $35
Mastering every skin type, texture, and tone from glossy, to matte, to satin; you will learn how to create any type of skin on demand. This class takes a look at the options available for complexion and helps you to get an understanding of the how, when and why in choosing the proper products.
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Natural Glamour Makeup for Mature Clients – Joe Dulude II
Studio 2: Sunday, September 21, 2025 – 1:00pm-2:00pm – $35
In a society where youthfulness is sought after and praised, helping mature clients recognize their beauty is an essential skill for any makeup artist. In this session, learn how to adapt to the unique needs of every client, no matter their stage of life. Learn how to identify the specific demands of aging skin as well as how to enhance the eyes and lips of mature clients. Leave feeling confident that you can make any client in your chair feel gorgeous.
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Editorial Art: Inspiration, Research, and Reference – Nick LujanStudio 2: Sunday, September 21, 2025 – 2:30pm-3:30pm – $35
Experience our stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.
Click here for a detailed video description
*Seminars are complimentary events and are included in admission to The Makeup Show.
| Seminar Stage A: | Saturday, September 20th |
 | 9:30am-10:30am: Preparing for a Pro Career in Beauty with James Vincent for The Makeup Show |
 | 11:00am-12:30pm: Signature Style with Sheika Daley for The Makeup Show |
 | 1:00pm-2:30pm: Making Up with James Molloy for The Makeup Show |
 | 2:45pm-3:30pm: Behind the Brush: The Power of Professional Makeup Tools with Dorina Rotari for DR Promakeup |
| Seminar Stage B: | Saturday, September 20th |
 | 10:45am-11:30am: Double Duty Beauty: Mastering Colorfix Stix with Pepper for Danessa Myricks Beauty |
 | 11:45am-12:30pm: Precision Meets Hygiene: The New Standard in Pro Applicators with Suzanna Zdravevski for CHETKA |
 | 12:45pm-1:30pm: Color Theory: Mastering Fundamentals with Terri Tomlinson for Alcone Company |
 | 1:45pm-2:30pm: Why TEMPTU Air is a Must-Have in Your Kit with Frederick Sanders for TEMPTU PRO |
 | 2:45pm-3:30pm: Snatchural Glam with Noè Flores for Didi Beauty |
| Seminar Stage A: | Sunday, September 21st |
 | 10:00am-11:30am: Skin Game – Yummy Skin with Danessa Myricks for The Makeup Show |
 | 12:00pm-12:45pm: The Bridal Beauty Concierge: Elevating Service, Style & Sales with Nydia Cabrera and Kat Aragon for LimeLife |
 | 1:00pm-1:45pm: The Airbrush Edge with Jordan Plath for Kryolan Professional Make-Up |
| 2:00pm-3:15pm: State of the Artist with a panel of artists hosted by James Vincent for The Makeup Show |
| Seminar Stage B: | Sunday, September 21st |
 | 9:45am-10:30am: Beyond the Arch: Next Level Brow Techniques for Makeup Artists with Kim Roxie for LAMIK Beauty |
 | 10:45am-11:30am: Google Local Search Success: How to Rank at the Top with Brian Esper for HYER Studios |
 | 11:45am-12:30pm: How to Set Your Station for Success with the Kit Experts with Jess Bright for MYKITCO |
 | 12:45pm-1:30pm: Shade Happens: The Pro’s Guide to Complexion Matching & Blending for a Seamless Base with Kim Baker for Glamazon Beauty |
 | 1:45pm-2:30pm: Re-Defining Beauty: Learn NEXT LEVEL Professional Makeup Tips with Nick Lujan for ESUM Cosmetics @ The Makeup Altar |
Demo Stage: This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Touch it. Try it. Chart it. Apply it. Photograph it.
NEW! Community Stage: Celebrate the next generation of beauty innovators at The Makeup Show’s all-new Community Feature Stage, created our 20-Year Anniversary. This exciting addition offers a dynamic platform for rising stars in the makeup and beauty community to showcase their artistry live on the show floor. With a focus on creativity, education, and connection, the Community Feature Stage demonstrates our commitment to supporting and uplifting emerging talent while inspiring and engaging our pro-community audience. Discover fresh perspectives, groundbreaking techniques, and bold artistry as we nurture the future of beauty education together.
Click here for a detailed video description
*Demos are complimentary events and are included in admission to The Makeup Show.
| Demo Stage A: | Saturday, September 20th |
| 10:45am-11:45am: Gone in a Flash—Pro Tattoo Coverage with Jordan Plath for Kryolan Professional Make-Up |
 | 12:00pm-1:00pm: Glitterize Like a Pro with Jodie Perks for Lit Cosmetics @ The Makeup Altar |
 | 1:15pm-2:15pm: Profitable Glam: From Look to Loyalty with Nydia Cabrera for LimeLife |
 | 2:30pm-3:30pm: Glow Like a Pro with Jocelyn Peña for Infinite Glow Makeup |
 | 3:45pm-4:30pm: Made to SHINE – Elevating Artistry with Glitter Gels & Power Pigments with Midori Tajiri for Elektra Cosmetics |
| Demo Stage B: | Saturday, September 20th |
 | 11:00am-12:00pm: Complexion Perfection: Skin for the Win with Jake Aebly for Alcone Company |
 | 12:15pm-1:15pm: Brand Representative and Makeup Artist Maya Sruoch for AppleDoll Beauty |
 | 1:30pm-2:30pm: Fast and Long-Lasting Eye Makeup for Hooded Eyes with Alena Tofil for Alena Tofil Cosmetics |
 | 2:45pm-3:45pm: Vivid Color: Award-Winning Art Makeup with Alexander Kodak for The Makeup Show’s Community Stage |
 | 4:00pm-4:45pm: Timeless Beauty with Kimberly Spates for The Makeup Show’s Community Stage |
| Demo Stage A: | Sunday, September 21st |
 | 10:00am-11:00am: How to Master Eyeliner with Frann for Solange Pro Makeup |
 | 11:15am-12:15pm: Perfecting Dimension, Balance, and Glow with Melanie Mills for The Makeup Altar |
 | 12:30pm-1:30pm: Leveling Up Your Bridal Game with Tanya Deemer for TEMPTU PRO |
 | 1:45pm-2:45pm: Structure and Shape: Mapping the Face with Grant Karpin for Alcone Company |
 | 3:00pm-4:00pm: The Ultimate Blur: Seamless Skin with Liquid Blurring Balm Spray with Brittany Davis for Danessa Myricks Beauty |
| Demo Stage B: | Sunday, September 21st |
 | 9:45am-10:45am: Gyaru Style: From Subculture to World Phenomenon with Xander Falcon for The Makeup Show’s Community Stage |
 | 11:00am-12:00pm: The Sculpted Blur – Cloud Skin Meets Soft Contour with Chérie Fletcher for The Makeup Show’s Community Stage |
 | 12:15pm-1:15pm: Modern Bridal – Long-Wear Makeup for Destination & Luxury Brides with Zoë Elizabeth for The Makeup Show’s Community Stage |
 | 1:30pm-2:30pm: Luxury Bridal Glam with Alyssa Dotson for The Makeup Show’s Community Stage |
 | 2:45pm-3:45pm: Ready, SET, Special Effects! with Erica King for The Makeup Show’s Community Stage |
 | 4:00pm-4:45pm: Diamonds are Forever with Story Falu for The Makeup Show’s Community Stage |
For questions, please email info@themakeupshow.com
Please note: If this event is postponed due to any unforeseen circumstances, tickets and classes will be transferred to a later date. Tickets and classes will not be refunded.