Business of Beauty Classes
More Education At The Makeup Show NYC
Business of Beauty Sessions are a series of lectures given by master artists and industry experts, designed to engage with you personally. Listen and learn from the best in the business as they bring you through an intimate, seminar-style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. A demonstration for the session may be provided. Topics are designed for those working in the beauty industry and wanting to delve deeper into the business side of it.
*Please note, this is not a hands-on class. A demo may be provided, and attendees will observe and participate in all sessions. Business of Beauty Sessions must be purchased in addition to your show ticket. You will have the option to select sessions when you register for the show. REGISTER NOW
Business of Beauty Class Schedule
SUNDAY MAY 3, 2026
Skin Games – Nick Lujan
3rd Floor – Studio 3: Sunday, May 3, 2026 – 10:00am-11:00am – $35
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. For the working makeup artist or esthetician, skincare knowledge is a career essential. This must-attend session is your guide to advancing your work and increasing your value through proper skin prep and protection. Equip yourself with expertise that will elevate you beyond your competition.
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Kit Fix: Building & Organizing a Pro Kit – Olga Solovey
3rd Floor – Studio 3: Sunday, May 3, 2026 – 11:30am-12:30pm — $35
Whether you’re a new artist or have been working for years, your kit is your foundation. This session is an essential guide on how to streamline your setup, pack smarter, and make sure every product pulls its weight. Learn strategies for organizing, lightening your load, and building a kit that works for you on any set or studio
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Represent: Understanding Agency Representation – EJ Jamele
3rd Floor – Studio 3: Sunday, May 3, 2026 – 1:00pm-2:00pm — $35
What is the role of an agent? How do you approach an agent? When are you ready for an agent? What type of artist needs an agent?
Landing an agency isn’t the be-all and end-all but understanding when you need an agent or manager can be an important step in your career. This session is designed to help artists at every level evaluate what it takes and how agency representation can be beneficial. We will explore the elements that go into creating a strong body of work, including the ideal presentation for a portfolio, the importance of editing and sequencing, the artist’s signature style, and curating a presence that will get you in with agencies and land you work with the most coveted clients.
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The Business of Hair – Linh Nguyen
3rd Floor – Studio 3: Sunday, May 3, 2026 – 2:15pm-3:15pm — $35
Growing from skill to service means knowing how to position yourself as a versatile artist. Join a master stylist in exploring the real-world application of hair services within a professional makeup career, covering topics including time management, navigating client expectations, pricing your services appropriately, and marketing your skills to your advantage. This session is ideal for artists looking to approach hair with clarity, professionalism, and a stronger understanding of its role in a dynamic and successful career.
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Hair For Makeup Artists – Linh Nguyen
3rd Floor – Studio 3: Sunday, May 3, 2026 – 3:30pm-4:30pm — $35
In the beauty industry, versatility matters — and this includes hair. This session is specially designed to give makeup artists a crash course on hairstyling—from a simple blowout to curls and updos. Learn the basics, build confidence, and gain a better understanding of what’s expected when hair is part of the job.
MONDAY MAY 4, 2026
Working with a Brand – Lijha Stewart 3rd Floor – Studio 3: Monday, May 4, 2026 – 10:00am-11:00am — $35
Seeking prospective work and landing it can be tough enough. In the beauty industry, where you are constantly networking with potential employers, clients, and agents, it is also necessary to know how to succeed in even the most harrowing situations. Building a relationship with a brand can be a great way to launch a career or create more work, but to do so it’s vital to separate yourself from the fray. In this session, we will determine who you need to reach out to, how to create a better network, and what you need to do to land lucrative contracts and rewarding relationships with the industry’s best.
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The Money Map: Pricing, Profit, & Marketing – Lijha Stewart
3rd Floor – Studio 3: Monday, May 4, 2026 – 11:30am-12:30pm — $35
Focus: The financial & marketing side of artistry.
Your talent is priceless—but your time shouldn’t be. Master the business side of artistry by understanding how to market yourself, price your services strategically, negotiate confidently, and manage your income deftly across freelance projects, campaigns, and brand work. Learn how to set rates that reflect your value while keeping you competitive in a saturated field. Think like a professional, set yourself apart as a creative.
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Natural Glamour Makeup for Mature Clients – Nick Lujan
3rd Floor – Studio 3: Monday, May 4, 2026 – 1:00pm-2:00pm — $35
Social media can be a powerful tool but knowing how to use it is crucial. This session covers the basics of content creation for creatives looking to grow their presence and build their brand. Learn how to approach social media with intention, showcase your work effectively, and start attracting the clients, collaborators, and opportunities you want. Leave with a list of apps and practical strategies to help you market yourself going forward.
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Collaborate to Elevate: Partnerships, Networking & Press – EJ Jamele
3rd Floor – Studio 3: Monday, May 4, 2026 – 2:15pm-3:15pm — $35
Focus: Building influence through connection.
Build influence through connection. Discover how to connect authentically with other professionals in the beauty industry, from editors and PR reps to brand founders and photographers. Learn how to build actionable relationships that lead to partnerships, features, and career longevity.
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Content Creation Fundamentals – Lijha Stewart
3rd Floor – Studio 3: Monday, May 4, 2026 – 3:30pm-4:30pm — $35
In a society where youthfulness is sought after and praised, helping mature clients recognize their beauty is an essential skill for any makeup artist. In this session, learn how to adapt to the unique needs of every client, no matter their stage of life. Learn how to identify the specific demands of aging skin as well as how to enhance the eyes and lips of mature clients. Leave feeling confident that you can make any client in your chair feel gorgeous.