Meet the Exhibitors at The Makeup Show NYC

The Makeup Show has brought together an exclusive range of pro-driven brands, celebrity artists, educators and beauty insiders—providing an experience unlike any other. From indie to pro and prestige brands, The Makeup Show brings the products essential to every kit in all areas and level of the industry, all at pro discount prices. NEW to the show this year is the Discovery Lane – home to your next obsession – samples and pro benefits programs (more below). Plan your visit by taking a look at the show’s floorplan below and education schedule. Check back weekly as new brands are added to the list.
For potential exhibitors: If you’re interested in becoming an exhibitor, please email shelly@metropolitanevents.com for more information.

NEW! The Discovery Lane

Bringing brands and pros together, The Discovery Lane is your new destination for exclusive testing, samples, gifts, and Pro Membership opportunities. This reserved area is your invitation to sample, test, and take home the latest products shaping the future of beauty. Discover a curated lineup of both emerging and established brands, offering complimentary samples and first looks at new launches. Whether you’re scouting products for your kit, refreshing your favorites, or exploring what’s next in skincare, makeup, hairstyling, and tools—The Discovery Lane is where your next obsession begins! List of participating brands to be posted soon.
Bring your brand to The Discovery Lane! If you’re interested in becoming an exhibitor, please email shelly@metropolitanevents.com for more information.

2026 Exhibitor List Coming Soon!

See Previous Exhibitors Below

Brands selling at pro pro discount at The Makeup Show.