Welcome to the Ultimate Beauty Experience
Skin, Hair, Makeup, & More!
May 3-4, 2026 | Metropolitan Pavilion
Save with limited advanced tickets. Prices increase May 1st.
The Makeup Show NYC is the ultimate event for beauty professionals and enthusiasts across every corner of the industry—including makeup artists, hairstylists, cosmetologists, estheticians, students, and creatives. Join us for an unforgettable weekend of education, shopping, networking, and community. Debuting this year, The Discovery Lane is an all-new experience offering exclusive product testing, samples, gifts, and Pro Membership opportunities.
The Makeup Show brings together some of the most influential artists and brands in today’s beauty industry. Follow your favorite celebrity artists and industry experts on our Seminar and Demo Stages, take intimate classes with top beauty educators, shop must-have makeup, skincare, and haircare at pro-discount prices, connect with brand executives and representatives, and experience an International Stage with diverse artists from around the world. As part of the NYC international beauty show circuit, this event is designed to support professional artistry. Learn more our upcoming lineup of exclusive events and experiences throughout The Makeup Show NYC, 2026.
ADVANCED TICKET PRICES
(Save now until May 1st)
One-Day Ticket: $66 $54
Two-Day Ticket: $78 $66
Student One-Day Ticket: $55 $45
Student Two-Day Ticket: $66 $55
Advanced ticket sales ends on May 1st. Standard ticket prices apply thereafter.
TICKETS INCLUDE
– Show Floor Access
– The Main Stage (1)
– All Demo Stages (3)
– All Seminar Stages (2)
– The International Stage (1)
– Exclusive Show Discounts
– Product Samples
– Industry Networking
SPECIAL EVENTS & CLASSES
– The Beauty Mixer: Sat, May 2, 2026 | $75 (Includes Gift Bag)
– Opening Cocktal Sat, May 2, 2026 | $20 (No Gift Bag)
– Artists United: Sun, May 3, 2026 | $219 (Includes Gift Bag Valued at $400)
– Business of Beauty Classes | $35
– IN The Studio Hands-On Classes | $155
SHOP 80+ BRANDS
– Makeup
– Haircare
– Skincare
– Haircare & Tools
– Makeup Tools
– Lashes
SHOW HOURS
May 3rd: 9am-6pm
May 4th: 9am-5pm
TICKETS TIERS
ADVANCED TICKETS
One-Day Ticket: $54
Two-Day Ticket: $66
Student One-Day Ticket: $45
Student Two-Day Ticket: $55
*Advanced ticket sale ends on May 1st.
Special group rates available for 15+.
STANDARD TICKETS (After May 1st or at the door, if available)
One-Day Ticket: $66
Two-Day Ticket: $78
Student One-Day Ticket: $55
Student Two-Day Ticket: $66
STUDENTS
Over 15% off tickets. Student must provide proof of enrollment at the door.
GROUP TICKETS
Group Rates are available for groups of 15 or more. For information, email us.
UNION MEMBERS
Local 798 and 706 members receive complimentary to the show. To RSVP, email us. Members must have a valid union member card.
Exhibitor List & Floor Plan
Beauty Brands & More
As the beauty industry evolves, so does The Makeup Show! We’re embracing the latest innovations, trends, and technologies while staying true to our core offerings of top-notch beauty brands and educational experiences. We’re also excited to expand our lineup to include exhibitors from the app and service industries. This addition is all about supporting our beauty artists in their growth and evolution. Check out the link below to see all our floor plan and exhibitors. Plan your visit to connect with those that intrigue you the most!
What Attendees Have to Say
Our Valued Sponsors of The Makeup Show NYC
Expand your company’s exposure to The Makeup Show attendees by becoming a premiere sponsor. The Makeup Show offers a variety of sponsorship opportunities that will put your company at the forefront of The Makeup Show and place you front of mind for our attending artists. Take your participation to the next level and excite the professional beauty industry about your products and brand.
For more information on sponsorship opportunities, please call (212) 242-1213 or email shelly@metropolitanevents.com
Gold Sponsors
Silver Sponsors
Contributing Sponsors
Why Attend The Makeup Show NYC
Discover the Latest in Beauty Innovation
Explore a curated selection of exhibitors showcasing must-have beauty products and tools for every makeup artist’s kit. From professional makeup brands to new indie labels, you’ll have access to exclusive discounts on top-tier cosmetics, skincare, and makeup products, new product launches from leading beauty companies, and live demonstrations where you can experience these products firsthand.
Connect & Network with Industry Professionals
The Makeup Show NYC is more than just a trade show—it’s a community-driven event designed to foster meaningful connections. Building these relationships can open doors to new opportunities, partnerships, and career growth. Meet fellow makeup artists, hairstylists, and beauty entrepreneurs. Engage with various beauty brands and industry insiders for potential collaborations. Gain career insights from influential professionals and educators.
Key Features of The Makeup Show NYC
Diverse Exhibitor Experience
With a dynamic exhibit floor featuring both major and indie beauty brands, attendees can engage with brand representatives, discover new collections, and watch live product demos to see techniques in action. Access exclusive show-only discounts to expand professional kits with the essentials.
Comprehensive Workshops for All Levels
In addition to exhibitor showcases, The Makeup Show NYC offers expert-led workshops covering beginner-friendly sessions on makeup fundamentals, set etiquette, and bridal beauty, to advanced workshops on theatrical makeup, avant-garde, special effects (SFX), high-fashion editorial, and business-focused training on marketing, branding, and freelance success.
Make the Most of Your Experience
Plan Ahead! To maximize your time at The Makeup Show NYC, consider these tips to get the most out of the show:
– Check the exhibitor list and plan your must-visit booths.
– Research classes and demos. Don’t miss sessions that are crucial to your career.
– Bring your portfolio to showcase your work to potential collaborators.
– Prepare questions for brand representatives and educators.
– Set a budget to take advantage of exclusive show discounts.
– Prepare for networking. Update business cards, social profiles, and website.
What You Need to Know
Frequently Asked Questions
May 3-4, 2026, at Metropolitan Pavilion (125 West 18th Street, New York, NY 10011).
The event is open to makeup artists, beauty professionals, cosmetologists, estheticians, hairstylists, beauty students, influencers, press, beauty executives, and beauty enthusiasts looking to network, shop, attend classes, and elevate their skills.
Workshops cover bridal makeup, theatrical and special effects, airbrush techniques, clean beauty, editorial, and business strategies for beauty professionals.
Yes! Many exhibitors offer PRO-pricing, show-exclusive prices, and show-only specials on their products, giving attendees the chance to save on must-have beauty essentials.
Absolutely! Most exhibitors offer swatching, product testing, and live demos, so you can confidently shop for your kit.
Click HERE for the latest exhibitor updates.