EXHIBITING BRANDS AT THE MAKEUP SHOW NYC
AMA Artist Makeup Academy
Bio: AMA Artist Makeup Academy is more than just a makeup school – it’s The Business School of Makeup. Our mission is to educate, elevate, and empower aspiring makeup artists to turn their passion for makeup artistry into a successful, full-time career.
Deals At The Makeup Show NYC: $1000 off our Master Makeup Program. $2000 off our Summer Program. Discounted Academy Merch.
Website: https://artistmakeupacademy.com/
Based: NJ, USA
Bdellium Tools
Bio: We create makeup tools to offer more choices and better control over application in professional beauty and special effects makeup. Our goal is to continually design new, unique and innovative makeup tools to support makeup artistry and creative expression.
Deals At The Makeup Show NYC: 40% off everything.
Website: https://bdelliumtools.com/
Based: Los Angeles, CA, USA
Beau
Bio: Finding great makeup artists shouldn’t be hard. And for artists, running a business shouldn’t be either. Beau is a beauty booking platform that connects clients with top makeup artists, making discovery and booking seamless for clients, while giving artists the tools to manage bookings, set their schedule, and grow their business on their own terms.
Deals At The Makeup Show NYC: Free to join!
Website: https://www.bookwithbeau.io/
Based: Brooklyn, NY, USA
Beauty, Not Barriers
Bio: Beauty, Not Barriers is a nonprofit initiative that has worked alongside beauty professionals nationwide for over 30 years to help change laws and make the beauty industry more flexible and accessible.
Deals at The Makeup Show NYC: To Be Announced.
Website: https://beautynotbarriers.com/
Based: Arlington, VA, USA
Birdie Beauty
Bio: Birdie Beauty is a New York–born beauty brand inspired by the warmth and glow of Puerto Rico. We create skin-loving, effortless makeup designed to enhance natural beauty with a luminous, editorial finish. Rooted in self-expression and confidence, Birdie Beauty is for faces that tell stories.
Deals at The Makeup Show NYC:15% discount on all products, available only at The Makeup Show. Also introducing our limited-edition Birdie Beauty Mini Bag, a handmade piece created specially for the event in very limited quantities.
Website: https://birdiebeauty.co/
Based: NY, USA
Blend Bunny Cosmetics
Bio: Blend Bunny Cosmetics will always be for the artists: for beginners, pros, hobbyists, enthusiasts, and makeup artists from all the different, significant spaces in the makeup world.
Deals at The Makeup Show NYC: To Be Announced.
Website: https://blendbunnycosmetics.com/
Based: Indiana, USA
CHETKA
Bio: Chetka is setting a new standard in professional makeup application with precision-engineered mini applicators designed for hygiene, convenience, and uncompromising performance. Single-use and hygienic, they can be gifted to clients in touch-up kit envelopes or sanitized for continued use, bringing luxury and professional artistry home.
Deals At The Makeup Show NYC: We’ll be offering a Pro Exclusive discount at TMS.
Website: https://chetka.com/
Based: NY, USA
ciele cosmetics
Bio: ciele cosmetics is an artist-founded SPF makeup brand by Celebrity Makeup Artist Nikki DeRoest, built on acne-safe formulas that combine sun protection with clean, non–pore-clogging ingredients. Each product is a performance-driven complexion essential designed for effortless wear, seamlessly integrating into both your daily routine and professional kit.
Deals At The Makeup Show NYC: 20% Off
Website: https://cielecosmetics.com/
Based: CA, USA
Clionadh Cosmetics
Bio: Clionadh Cosmetics is a vegan and cruelty-free indie brand that creates handmade, high quality beauty products. Based out of Toronto, Canada, Clionadh is co-owned and operated by two sisters, Leigh and Maggie.
Deals At The Makeup Show NYC: To Be Announced
Website: https://clionadhcosmetics.com
Based: Toronto, Canada
Danessa Myricks Beauty
Bio: Founded by visionary makeup artist Danessa Myricks, Danessa Myricks Beauty is an award-winning cosmetics brand pushing the boundaries of artistry, innovation, and inclusivity. Through transformative formulas and a community-first philosophy, the brand is dedicated to connecting hearts and minds through beauty and empowering limitless self-expression.
Deals At The Makeup Show NYC: Up to 50% off (20% off newness, 30% off core, and 50% off when you purchase bundles offered)
Website: https://danessamyricksbeauty.com/
Based: NY, USA
Depot Chopra
Bio: Depot Chopra has revolutionized professional makeup artistry through the art of depotting — helping artists shed up to 30 lbs from their kits, work faster, and present with first-class professionalism. Trusted by the industry’s top artists and leading beauty brands, we offer white-glove kit depotting services, hands-on education, and a growing line of products engineered for real working conditions. Our mission: empower every makeup artist to operate at a higher level through cutting-edge kit solutions.
Deals At The Makeup Show NYC:20% off Depot Chopra products, as well as 20% off select Bags For Makeup products.
Website: https://depotchopra.com/
Based: Los Angeles, CA, USA
DreamLabs
Bio: We create makeup tools to offer more choices and better control over application in professional beauty and special effects makeup. Our goal is to continually design new, unique and innovative makeup tools to support makeup artistry and creative expression.
Deals At The Makeup Show NYC: 25% off all individual items. 30% off bundles
Website: https://shopdreamlabs.com/
Based: Los Angeles, CA, USA
ESUM Cosmetics
Bio: Founded in 2011 by makeup artist Alphonse Wiebelt, ESUM Cosmetics creates professional, performance-driven products focused on practical design, versatility, and eco-conscious packaging. The brand prioritizes intentional innovation over trends, developing solution-oriented tools and formulas that enhance ease, precision, and artistry for both professionals and enthusiasts. With EU-standard manufacturing, rigorous testing, and a commitment to non-toxic ingredients, ESUM delivers modern, high-quality products built on integrity and performance.
Deals At The Makeup Show NYC:
30% OFF all ESUM Product
40% OFF ESUM Makeup Brushes
40% OFF Pro Complexion Set – includes Perfect Finish Complexion Book & Perfect Finish Setting Veil
FREE ESUM Brush Book with purchase of 7+ ESUM Brushes
ESUM Pro Makeup Kit Bag & Brush Book Combo for $139 | Value $225
Website: https://www.esumcosmetics.com/
Based: San Francisco, CA, US
Family Security Plan
Bio: FSP is a company that partners with credit unions to offer affordable, supplemental insurance products like Term, Whole Life, Disability, Critical Illness, and Accident Insurance to their members. We provide financial protection for families against unexpected events, with convenient premium payments and an educational hub for financial wellness.
Website: https://familysecurityplan.com/
Based: NY, USA
Francis Star Cosmetics
Bio: Francis Star is a renowned celebrity makeup artist, beauty educator, and visionary entrepreneur redefining the global beauty industry. As the CEO and founder of Francis Star Cosmetics, he has positioned his brand as a leader in innovation, luxury, and high-performance products, designed for professionals and beauty enthusiasts worldwide.
At the core of the brand is its groundbreaking innovation, the Water Plus Skin Primer, a multi-functional, industry-redefining product that has transformed modern makeup performance. Designed to work for everything and everyone, it has become especially essential in bridal and celebrity makeup. This revolutionary formula allows makeup to remain completely intact under extreme conditions—whether at the beach, in the pool, through heat, sweat, tears, or even emotional moments like crying. It delivers a flawless, waterproof, and transfer-proof finish that lasts over 24 hours, positioning it as one of the most innovative beauty products currently on the market.
Beyond artistry and product development, Francis Star is deeply committed to education through his academy, empowering the next generation of beauty professionals with excellence, discipline, and a strong business vision.
With a bold vision, a luxury-driven aesthetic, and a powerful presence in the industry, Francis Star continues to elevate beauty standards and lead a new era where performance, elegance, and perfection come together.
Deals at The Makeup Show NYC: 10% student discount, with up to 15% off on our products.
Website: https://t3aryf-jz.myshopify.com/
Based: NY, USA
Glisten Cosmetics
Bio: Glisten Cosmetics offers vibrant, affordable editorial makeup, designed to bring out the artist in all of us. With one of the most extensive ranges of eyeliners & mascaras on the market, we aim to spark fun and excitement in everyone. All of our cosmetics are not only bold and beautiful but also vegan and cruelty-free.
Deals At The Makeup Show NYC: 20% off at the show. Multi-buy offers. Also Spin to Win extra prizes.
Website: https://www.glistencosmetics.com/
Based: UK
Hakuhodo USA
Bio: Hakuhodo is a distinguished Japanese makeup brush brand celebrated for its uncompromising artistry and heritage craftsmanship. Each brush is meticulously handcrafted by master artisans whose expertise has been refined over generations. Using only the most exquisite natural and synthetic bristles, Hakuhodo brushes deliver unparalleled softness, precision, and performance — a true expression of beauty through craftsmanship.
Deals At The Makeup Show NYC: Tax free discount
Website: https://hakuhodousa.com/
Based: Japan
IXYA
Bio: IXYA, luxury Italian skincare. The beauty of balance from the heart of the Island of Ischia’s volcanic springs, IXYA unites nature, science, and self-care. Experience the purity of water, the power of Spirulina, and the comfort of renewal.
Deals At The Makeup Show NYC: 20% off all products and 25% for Mother’s Day gift packages. Plus a raffle for one of the Mother’s Day packages.
Website: https://www.ixya.us/
Based: Italy
KIT Ritual
Bio: KIT RITUAL has brought to you their patented modular depotting palette system and now is announcing their Kickstarter for their long-awaited Single Case and a new Multi-well Insert. Great for a Full Face, a touch up palette and more. See you at the show!
Deals At The Makeup Show NYC: TBA
Website: https://kitritual.com/
Based: NY, USA
LYS Beauty
Bio: LYS Beauty is a proudly Black-owned clean color cosmetics brand founded by Tisha Thompson. Our mission is simple: champion non-conforming beauty through self-love and expression using formulas that your skin deserves. We’re all about celebrating exactly who you are – not telling you who you should be. LYS is more than a makeup brand – it’s a movement. We’re on a bold mission to empower, inspire, and awaken your most confident self with uncomplicated products made for every occasion. Our skin-loving formulas redefine beauty for everyone with Sephora Clean formulas fit for a multicultural consumer. At LYS Beauty, self-love is a lifestyle, affirmations are a daily practice, beauty is universal, rules are suggestions, and negative self-talk is prohibited.
Deals At The Makeup Show NYC: 30% off ALL items!
Website: https://lysbeauty.com/
Based: Atlanta, GA
Municipal Credit Union
Bio: We are a not-for-profit credit union, and we have been serving the financial needs of New Yorkers and their communities for over 100 years. We prioritize our members by offering competitive rates, valuable financial tools and personalized services tailored to the unique challenges of living in NYC
Website: https://www.nymcu.org/
Based: NY, USA
Rare Beauty
Bio: Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
Deals At The Makeup Show NYC: 30% off product assortment. More deals to be announced soon.
Website: https://www.rarebeauty.com/
Based: Los Angeles, CA, USA
Rokael Beauty
Bio: Rokael Beauty, founded by celebrity makeup artist Rokael Lizama, brings a fresh, refined approach to modern glamour. Known for radiant skin and sculpted, effortlessly elegant looks, his artistry blends luxury with innovation. The brand reflects this vision through high-performance products designed for luminous, polished beauty.
Deals At The Makeup Show NYC: Exclusive Pro Program, which offers 30% off all makeup artist kit essentials, exclusive bundle pricing and special discounts of up to 50% off on all Rokael Beauty products during the show.
Website: https://rokaelbeauty.com/
Based: Los Angeles, CA, USA
Seis Cosmetics
Bio: Seis Cosmetics strives to provide a variety of superior products from lip care to color cosmetics for everyone! Quality should never be compromised especially since the skin is our biggest organ; therefore, meticulous attention was placed into ensuring we complied with Good Manufacturing Practice (GMP), FDA and European Union (EU) standards. We are also certified cruelty free by Leaping Bunny.
Deals At The Makeup Show NYC: TBA
Website: https://www.seiscosmetics.com/
Based: FL, USA
She Devils Coven
Bio: At She devils coven, every step is a celebration of handcraft. With every fine detail made into custom blends of soy, it is than poured into candle forms. Owner Rachel King-Keyes based out of Wallingford,CT is very versatile and mulitalented. Adding in, as a traveling PRO makeup artist and event planner. Est 2020.
Deals At The Makeup Show NYC: Spend $100 and receive a free gift! While supplies last!
$10 off the purchase of 2 8oz glass candles (Originally $25 each)
$1 raffle tickets for raffle entry! NO LIMIT! (Must be present for drawing on Sunday 5/4)
Lipstick & mirror combo $40 (originally $25 each)
Website: https://www.etsy.com/shop/SheDevilsCoven
Based: CT, USA
TEMPTU PRO
Deals At The Makeup Show NYC: To be announced
Website: https://temptupro.com/
Based: NYC, USA
UZO Beauty
Bio: UZO Beauty is a performance-driven beauty brand known for its precision eyeliners that deliver rich pigment, smooth application and long-lasting wear. Expanding beyond makeup, the brand also offers advanced skincare, powered by plant stem cell technology. UZO Beauty blends artistry and science to create clean, effective essentials that simplify routines and enhance natural beauty.
Deals at The Makeup Show NYC: Discount of 30% off all UZO products.
Website: https://uzobeauty.com/
Based: Los Angeles, CA, USA
Vollie
Bio: Vollie is a modern haircare brand founded by a licensed hairstylist to bring salon-level results home. We’ve bottled the salon through a treatment-first system designed to deliver immediate results while supporting long-term hair health. Thoughtfully and expertly formulated, our high-performance products work to soften, strengthen, protect, and enhance shine. Dream hair, right here.
Deals at The Makeup Show NYC: 30% off retail, plus a free Vollie Shower Shelf with every Vollie Verse bundle purchase.
Website: https://vollieverse.com
Based: NY, USA