EXHIBITING BRANDS AT THE MAKEUP SHOW NYC
Bdellium Tools
Bio: We create makeup tools to offer more choices and better control over application in professional beauty and special effects makeup. Our goal is to continually design new, unique and innovative makeup tools to support makeup artistry and creative expression.
Deals At The Makeup Show NYC: 40% off everything.
Website: https://bdelliumtools.com/
Based: Los Angeles, CA, USA
Beauty, Not Barriers
Bio: Beauty, Not Barriers is a nonprofit initiative that has worked alongside beauty professionals nationwide for over 30 years to help change laws and make the beauty industry more flexible and accessible.
Deals at The Makeup Show NYC: To Be Announced.
Website: https://beautynotbarriers.com/
Based: Arlington, VA, USA
Blend Bunny Cosmetics
Bio: Blend Bunny Cosmetics will always be for the artists: for beginners, pros, hobbyists, enthusiasts, and makeup artists from all the different, significant spaces in the makeup world.
Deals at The Makeup Show NYC: To Be Announced.
Website: https://blendbunnycosmetics.com/
Based: Indiana, USA
CHETKA
Bio: Chetka is setting a new standard in professional makeup application with precision-engineered mini applicators designed for hygiene, convenience, and uncompromising performance. Single-use and hygienic, they can be gifted to clients in touch-up kit envelopes or sanitized for continued use, bringing luxury and professional artistry home.
Deals At The Makeup Show NYC: We’ll be offering a Pro Exclusive discount at TMS.
Website: https://chetka.com/
Based: NY, USA
Clionadh Cosmetics
Bio: Clionadh Cosmetics is a vegan and cruelty-free indie brand that creates handmade, high quality beauty products. Based out of Toronto, Canada, Clionadh is co-owned and operated by two sisters, Leigh and Maggie.
Deals At The Makeup Show NYC: To Be Announced
Website: https://clionadhcosmetics.com
Based: Toronto, Canada
Depot Chopra
Bio: Grishan Roof is the founder behind the Depot Chopra Method, the industry’s benchmark for professional depotting and kit curation. From her Los Angeles studio, she optimizes the most protected asset in a pro’s career: the kit.
In 2024, Grishan translated that expertise into products that are reshaping pro kits worldwide. She’s created functional, durable tools designed for real working conditions. Her growing product line is built to help artists shed bulk, work faster, and present with first-class professionalism.
Depot Chopra’s mission is simple: empower artists to operate at a higher level through cutting-edge kit solutions—and set a new standard for the industry. Her goal of transforming the beauty industry from the inside out has made Grishan both a category leader and the quiet force behind how top artists build and use their kits.
Deals At The Makeup Show NYC: Announcing Soon!
Website: https://depotchopra.com/
Based: Los Angeles, CA, USA
DreamLabs
Bio: We create makeup tools to offer more choices and better control over application in professional beauty and special effects makeup. Our goal is to continually design new, unique and innovative makeup tools to support makeup artistry and creative expression.
Deals At The Makeup Show NYC: 25% off all individual items. 30% off bundles
Website: https://shopdreamlabs.com/
Based: Los Angeles, CA, USA
Glisten Cosmetics
Bio: Glisten Cosmetics offers vibrant, affordable editorial makeup, designed to bring out the artist in all of us. With one of the most extensive ranges of eyeliners & mascaras on the market, we aim to spark fun and excitement in everyone. All of our cosmetics are not only bold and beautiful but also vegan and cruelty-free.
Deals At The Makeup Show NYC: 20% off at the show. Multi-buy offers. Also Spin to Win extra prizes.
Website: https://www.glistencosmetics.com/
Based: UK
Hakuhodo USA
Bio: Hakuhodo is a distinguished Japanese makeup brush brand celebrated for its uncompromising artistry and heritage craftsmanship. Each brush is meticulously handcrafted by master artisans whose expertise has been refined over generations. Using only the most exquisite natural and synthetic bristles, Hakuhodo brushes deliver unparalleled softness, precision, and performance — a true expression of beauty through craftsmanship.
Deals At The Makeup Show NYC: Tax free discount
Website: https://hakuhodousa.com/
Based: Japan
LYS Beauty
Bio: LYS Beauty is a proudly Black-owned clean color cosmetics brand founded by Tisha Thompson. Our mission is simple: champion non-conforming beauty through self-love and expression using formulas that your skin deserves. We’re all about celebrating exactly who you are – not telling you who you should be.
Deals At The Makeup Show NYC: 30% off ALL items!
Website: https://lysbeauty.com/
Based: Atlanta, GA
Rare Beauty
Bio: Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
Deals At The Makeup Show NYC: 30% off product assortment. More delas to be announced soon.
Website: https://www.rarebeauty.com/
Based: Los Angeles, CA, USA
Uzo Beauty
Bio: UZO Beauty is a performance-driven beauty brand known for its precision eyeliners that deliver rich pigment, smooth application and long-lasting wear. Expanding beyond makeup, the brand also offers advanced skincare, powered by plant stem cell technology. UZO Beauty blends artistry and science to create clean, effective essentials that simplify routines and enhance natural beauty.
Deals at The Makeup Show NYC: Discount of 30% off all UZO products.
Website: https://uzobeauty.com/
Based: Los Angeles, CA, USA