ARTISTRY    |    EDUCATION    |    COMMUNITY

The Makeup Show is proud to celebrate its 20-year anniversary this May, 2025 at The Makeup Show New York at Chelsea’s Metropolitan Pavilion. Join us in celebration and supporting makeup and beauty artists around the world as we come together to experience another year of artistry, education, and community. Below is a list of our upcoming 2025 live events.

THE MAKEUP SHOW NYC MAY 4-5

BUY TICKETS NOW

ARTISTRY | EDUCATION | COMMUNITY

The Makeup Show is proud to celebrate its 20-year anniversary this May, 2025 at The Makeup Show New York at Chelsea’s Metropolitan Pavilion. Join us in celebration and supporting makeup and beauty artists around the world as we come together to experience another year of artistry, education, and community. Below is a list of our upcoming 2025 live events.

THE MAKEUP SHOW NYC MAY 4-5

BUY TICKETS NOW

the-makeup-show-iartist-icon-og

iArtist 7.0 | NYC

MAY 3, 2025

A 1-day intensive program with over 20 educators covering advanced makeup and business lessons, a swag-bag valued over $500, and tickets to the Makeup Show New York 2025. This is a valuable event you don’t want to miss. Click here to learn more.

the-makeup-show-new-york-icon-og

The Makeup Show | NYC

MAY 4-5, 2025

Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes. Click here to learn more.

the-makeup-show-houston-icon-og

The Makeup Show | Houston

SEPTEMBER 20-21, 2025

Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes. Click here to learn more.

iArtist 7.0 | NYC

MAY 3, 2025

A 1-day intensive program with over 20 educators covering advanced makeup and business lessons, a swag-bag valued over $500, and tickets to the Makeup Show New York 2025. This is a valuable event you don’t want to miss. Click here to learn more.

LEARN MORE

The Makeup Show | NYC

MAY 4-5, 2025

Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes. Click here to learn more.

LEARN MORE

The Makeup Show | Houston

SEPTEMBER 20-21, 2025

Shop over 100 of the top beauty brands at discounted prices. Elevate your expertise with dozens of professional makeup classes. Click here to learn more.

LEARN MORE
LEARN MORE
LEARN MORE
LEARN MORE

EXHIBITORS

WHO SHOULD EXHIBIT?

  • Makeup Brands
  • Skincare Brands
  • Multi-Brand Retailers
  • Beauty Schools
  • Agencies

BENEFITS OF EXHIBITING

  • Connect with consumers
  • Introduce your product to industry professionals
  • Expand your brand to global retailers
  • Network with the beauty community
BECOME AN EXHIBITOR

ATTENDEES

WHO SHOULD ATTEND?

  • Makeup Artists
  • Hairstylists
  • Cosmetologists
  • Estheticians
  • Beauty Students
  • Beauty Enthusiasts

BENEFITS OF ATTENDING

  • Connect with brands Meet celebrity makeup artists
  • Network within your community
  • Exclusive show specials
  • Centered around education
ATTEND THE MAKEUP SHOW

EXHIBITORS

WHO SHOULD EXHIBIT?

  • Makeup Brands
  • Skincare Brands
  • Multi-Brand Retailers
  • Beauty Schools
  • Agencies

BENEFITS OF EXHIBITING

  • Connect with consumers
  • Introduce
    your product to industry professionals
  • Expand your brand to global retailers
  • Network with the beauty community
BECOME AN EXHIBITOR

ATTENDEES

WHO SHOULD ATTEND?

  • Makeup Artists
  • Hairstylists
  • Cosmetologists
  • Estheticians
  • Beauty Students
  • Beauty Enthusiasts

BENEFITS OF ATTENDING

  • Connect with brands Meet celebrity
    makeup artists
  • Network within your community
  • Exclusive show specials
  • Centered around education
ATTEND THE MAKEUP SHOW

EDUCATION AT THE MAKEUP SHOW

CLEAN BEAUTY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

AVANT GARDE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

AIRBRUSH

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

SPECIAL EFFECTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

BUSINESS OF BEAUTY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

EDUCATION AT THE MAKEUP SHOW

CLEAN BEAUTY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

AVANT GARDE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

AIRBRUSH

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

SPECIAL EFFECTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

BUSINESS OF BEAUTY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

SPREAD THE LOVE

"The Makeup Show has grown to become such a unique voice in the makeup world; creating a community for artists to share their knowledge, give advice, introduce new products, showcase influential artistry, and provide an open environment for sharing and learning."
Lori Taylor DavisGlobal Pro Lead | Smashbox Cosmetics
"The thing I love about The Makeup Show is that it isn't just great education and wonderful brands, it really creates community wherever it goes. No matter what city we're in, there is an instant sense of community and love in the room. This show truly creates a space where artists can lift each other up and elevate the industry as a whole!"
Jake AeblyDirector of Education | Alcone
"I'd like to take a moment and tell you how much I enjoyed The Makeup Show! I have to say the show was amazing. I love coming to the show because I always learn something new, have an idea validated, or just get inspired. I can't tell you how many pages of notes I've taken! So tell everybody involved I just think it was fabulous."
Laura KoskiAttendee | The Makeup Show
"As a first year attendee, I was blown away by the community of the artists, the lice courses, and amazing brands that were a part of the show!! I learned so much and to be able to interact with world-renowned artists and brand owners was pretty awesome! The education was the best part for me. As a self-taught artist, it is a priority for me to constantly learn as much as possible about all aspects of the industry so I can't thank you enough for providing a platform for that.!! I will definitely be returning to any event hosted by The makeup Show. (You guys are stuck with me. LOL)"
Ashley MimsAttendee | The Makeup Show
"Finding the support I needed from my mentors at the iArtist has helped pick the lane I know I can accelerate. They've definitely pushed me to come out of my shell and make me understand that being uncomfortable would lead to trying new things. I've developed the skills to advance in my career and made the connections that I would've never had the opportunity to."
Sara SaadAttendee | iArtist
"You did an excellent job at making your event a unique and inspiring experience. I enjoyed every class and interview and felt the connection with other professionals in my field. Living in Switzerland, this was a perfect opportunity."
Gabriela WassmerAttendee | The Makeup Show
"I was part of The Makeup Show NYC a couple times and I am really glad to have experienced the same feeling, excitement, and emotions when I did in person. I understand that we are not living in an easy time and I really appreciate everything you are doing to keep us connected and on track. The presentations were phenomenal with amazing artists that I truly admire. James Vincent, as always, was the best host that any trade show can have. The information that we got was on point just right for what we need to go back to our thing fencing up and got our batteries all charged up. It makes me remember why I love what I do so much and left me eager to keep learning every day from the best artists. Just listening to them was life changing. Thank you, thank you!"
Tania SalazarAttendee | The Makeup Show
"The event was such an amazing value. So many incredible presentations and massive discounts on so many brands! I couldn't even keep up with all the sessions and booth demos. Thanks for putting together such a wonderful event. I feel so inspired by all the artists."
LotusAttendee | The Makeup Show

SPREAD THE LOVE

"The Makeup Show has grown to become such a unique voice in the makeup world; creating a community for artists to share their knowledge, give advice, introduce new products, showcase influential artistry, and provide an open environment for sharing and learning."
Lori Taylor DavisGlobal Pro Lead | Smashbox Cosmetics
"The thing I love about The Makeup Show is that it isn't just great education and wonderful brands, it really creates community wherever it goes. No matter what city we're in, there is an instant sense of community and love in the room. This show truly creates a space where artists can lift each other up and elevate the industry as a whole!"
Jake AeblyDirector of Education | Alcone
"I'd like to take a moment and tell you how much I enjoyed The Makeup Show! I have to say the show was amazing. I love coming to the show because I always learn something new, have an idea validated, or just get inspired. I can't tell you how many pages of notes I've taken! So tell everybody involved I just think it was fabulous."
Laura KoskiAttendee | The Makeup Show
"As a first year attendee, I was blown away by the community of the artists, the lice courses, and amazing brands that were a part of the show!! I learned so much and to be able to interact with world-renowned artists and brand owners was pretty awesome! The education was the best part for me. As a self-taught artist, it is a priority for me to constantly learn as much as possible about all aspects of the industry so I can't thank you enough for providing a platform for that.!! I will definitely be returning to any event hosted by The makeup Show. (You guys are stuck with me. LOL)"
Ashley MimsAttendee | The Makeup Show
"Finding the support I needed from my mentors at the iArtist has helped pick the lane I know I can accelerate. They've definitely pushed me to come out of my shell and make me understand that being uncomfortable would lead to trying new things. I've developed the skills to advance in my career and made the connections that I would've never had the opportunity to."
Sara SaadAttendee | iArtist
"You did an excellent job at making your event a unique and inspiring experience. I enjoyed every class and interview and felt the connection with other professionals in my field. Living in Switzerland, this was a perfect opportunity."
Gabriela WassmerAttendee | The Makeup Show
"I was part of The Makeup Show NYC a couple times and I am really glad to have experienced the same feeling, excitement, and emotions when I did in person. I understand that we are not living in an easy time and I really appreciate everything you are doing to keep us connected and on track. The presentations were phenomenal with amazing artists that I truly admire. James Vincent, as always, was the best host that any trade show can have. The information that we got was on point just right for what we need to go back to our thing fencing up and got our batteries all charged up. It makes me remember why I love what I do so much and left me eager to keep learning every day from the best artists. Just listening to them was life changing. Thank you, thank you!"
Tania SalazarAttendee | The Makeup Show
"The event was such an amazing value. So many incredible presentations and massive discounts on so many brands! I couldn't even keep up with all the sessions and booth demos. Thanks for putting together such a wonderful event. I feel so inspired by all the artists."
LotusAttendee | The Makeup Show

WHAT YOU NEED TO KNOW

FREQUENTLY ASKED QUESTIONS

The Makeup Show is a beauty experience open to anyone who works, studies or is interested in the beauty industry. This includes makeup lovers, enthusiasts, makeup artists, hairstylists, estheticians, cosmetologists, aspiring artists, nail technicians, barbers, agents, models, fashion stylists, photographers, industry insiders, beauty students, and anyone who loves the beauty industry are welcome to attend the show. 

The Makeup Show helps both new and seasoned artists. Those in school or just starting out can learn from basic seminars and networking as well as hands-on workshops, while those who have been in the industry and are seasoned can still expand their skill set by taking hands-on workshops and seminars. The Makeup Show is also a place to network and build your industry connections.

With the purchase of your show ticket, you will gain access to the exhibitor show floor and over 40 free sessions across the Demo, Seminar, and Main Stage. The only additional fees are for our IN The Studio classes and Business of Beauty sessions.

Yes, for more information on group discounts and sales, please contact info@themakeupshow.com

All children under the age of 8 are complimentary. Children above the age of 8 will need to purchase a ticket and be accompanied by a guardian.

IN the Studio attendees will need to provide their own makeup brush set; all makeup and supplies will be provided in the class.

For additional questions or support, please email us at info@themakeupshow.com

the makeup show nyc 2025

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EXHIBITORS

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SPONSORS

EXPERIENCES

TRAVEL

AGENDA

20 year logo

CELEBRATING 20 YEARS OF ARTISTRY, EDUCATION & COMMUNITY

Get ready for our BIGGEST show yet, celebrating 20 Years of The Makeup Show in the heart of New York!

The Makeup Show NYC 2025 is the ultimate event for beauty professionals, makeup artists, and enthusiasts. Taking place May 4-5, 2025, at Metropolitan Pavilion, this special edition marks the 20th anniversary of the show, celebrating two decades of artistry, education, and industry innovation.

The Makeup Show NYC is bringing you some of the most influential artists and brands in today’s beauty industry. Join us for an unforgettable weekend of education, shopping, networking, and community. Follow your favorite celebrity artists and industry experts on our Seminar and Demo stages, take intimate classes with top beauty educators, shop for your must-have products in makeup, skincare, and hair care at pro discount prices, meet brand executives and representatives, and experience an International Stage filled with diverse makeup professionals from all over the world. Plus, celebrate with us at numerous exclusive anniversary events and experiences including the Beauty Cocktail and a glittering evening at The Makeup Show 20 Year Studio 54 Gala.

SHOW HOURS

MAY 4TH: 9AM-5PM

MAY 5TH: 9AM-5PM

LOCATION

METROPOLITAN PAVILION

125 WEST 18TH STREET, NY 10011

ADVANCED TICKETS

ONE-DAY TICKET – $54

TWO-DAY TICKET – $66

REGISTER NOW

*Tickets can be purchased at the door for an increased price

beauty Cocktail

STUDENTS

10% off advance ticket or door rates. Student must provide proof of enrollment at the door.

UNION MEMBERS

Local 798 and 706 members will receive complimentary entrance on both days of the show. To RSVP, Email Us. Members must have a valid 2024 Local 798 member card.

GROUP TICKETS

Group Rates are available for groups of 15 or more. For information – Email Us

Connect, Collaborate, and Create at The Makeup Show.
A beauty experience not to be missed!

LEARN FROM THE INDUSTRY’S BEST

Get inspired by world-renowned celebrity makeup artists, educators, and industry leaders through live demonstrations, hands-on workshops, and expert panels. Whether you’re looking to refine your skills or explore new techniques, our education sessions will cover topics like the latest artistry trends and techniques, advancing your career through social media marketing, creating a thriving bridal business, understanding agency representation, how to build a complete and inclusive kit and more!

VIEW ALL EDUCATION

Exhibitor List & Floor Plan

Beauty Brands And More

As the beauty industry evolves, so does The Makeup Show! We’re embracing the latest innovations, trends, and technologies while staying true to our core offerings of top-notch beauty brands and educational experiences. We’re excited to also expand our lineup to include exhibitors from the app and service industries. This addition is all about supporting our beauty artists in their growth and evolution. Check out the link below to see all our floor plan and exhibitors. Plan your visit to connect with those that intrigue you the most!

EXHIBITORS & FLOOR PLAN

What Attendees Had To Say

"The Makeup Show has grown to become such a unique voice in the makeup world; creating a community for artists to share their knowledge, give advice, introduce new products, showcase influential artistry, and provide an open environment for sharing and learning."
Lori Taylor DavisGlobal Pro Lead | Smashbox Cosmetics
"The thing I love about The Makeup Show is that it isn't just great education and wonderful brands, it really creates community wherever it goes. No matter what city we're in, there is an instant sense of community and love in the room. This show truly creates a space where artists can lift each other up and elevate the industry as a whole!"
Jake AeblyDirector of Education | Alcone
"I'd like to take a moment and tell you how much I enjoyed The Makeup Show! I have to say the show was amazing. I love coming to the show because I always learn something new, have an idea validated, or just get inspired. I can't tell you how many pages of notes I've taken! So tell everybody involved I just think it was fabulous."
Laura KoskiAttendee | The Makeup Show
"As a first year attendee, I was blown away by the community of the artists, the lice courses, and amazing brands that were a part of the show!! I learned so much and to be able to interact with world-renowned artists and brand owners was pretty awesome! The education was the best part for me. As a self-taught artist, it is a priority for me to constantly learn as much as possible about all aspects of the industry so I can't thank you enough for providing a platform for that.!! I will definitely be returning to any event hosted by The makeup Show. (You guys are stuck with me. LOL)"
Ashley MimsAttendee | The Makeup Show
"Finding the support I needed from my mentors at the iArtist has helped pick the lane I know I can accelerate. They've definitely pushed me to come out of my shell and make me understand that being uncomfortable would lead to trying new things. I've developed the skills to advance in my career and made the connections that I would've never had the opportunity to."
Sara SaadAttendee | iArtist
"You did an excellent job at making your event a unique and inspiring experience. I enjoyed every class and interview and felt the connection with other professionals in my field. Living in Switzerland, this was a perfect opportunity."
Gabriela WassmerAttendee | The Makeup Show
"I was part of The Makeup Show NYC a couple times and I am really glad to have experienced the same feeling, excitement, and emotions when I did in person. I understand that we are not living in an easy time and I really appreciate everything you are doing to keep us connected and on track. The presentations were phenomenal with amazing artists that I truly admire. James Vincent, as always, was the best host that any trade show can have. The information that we got was on point just right for what we need to go back to our thing fencing up and got our batteries all charged up. It makes me remember why I love what I do so much and left me eager to keep learning every day from the best artists. Just listening to them was life changing. Thank you, thank you!"
Tania SalazarAttendee | The Makeup Show
"The event was such an amazing value. So many incredible presentations and massive discounts on so many brands! I couldn't even keep up with all the sessions and booth demos. Thanks for putting together such a wonderful event. I feel so inspired by all the artists."
LotusAttendee | The Makeup Show

SOCIALIZE:

Facebook Instagram Linkedin
The Makeup Show Icon

Our Valued Sponsors of The Makeup Show NYC

Expand your company’s exposure to The Makeup Show attendees by becoming a premiere sponsor. The Makeup Show offers a variety of sponsorship opportunities that will put your company at the forefront of The Makeup Show and place you front of mind for our attending artists. Take your participation to the next level and excite the professional beauty industry about your products and brand.

For more information on sponsorship opportunities, please call (212) 242-1213 or email shelly@metropolitanevents.com

Gold Sponsors

danessa myricks beauty logo
alcone company logo

Silver Sponsors

Esum Logo
Limelife by Alcone Logo

Contributing Sponsors

omnia logo
MYKITCO Logo small

Why Attend The Makeup Show NYC

Discover the Latest in Beauty Innovation

Explore a curated selection of exhibitors showcasing must-have beauty products and tools for every makeup artist’s kit. From professional makeup brands to new indie labels, you’ll have access to exclusive discounts on top-tier cosmetics, skincare, and makeup products, new product launches from leading beauty companies, and live demonstrations where you can experience these products firsthand.

Connect & Network with Industry Professionals

The Makeup Show NYC is more than just a trade show—it’s a community-driven event designed to foster meaningful connections. Building these relationships can open doors to new opportunities, partnerships, and career growth. Meet fellow makeup artists, hairstylists, and beauty entrepreneurs. Engage with various beauty brands and industry insiders for potential collaborations. Gain career insights from influential professionals and educators.

Key Features Of The Makeup Show NYC 2025

Diverse Exhibitor Experience

With a dynamic exhibit floor featuring both major and indie beauty brands, attendees can engage with brand representatives, discover new collections, and watch live product demos to see techniques in action. Access exclusive show-only discounts to expand professional kits with the essentials.

Comprehensive Workshops for All Levels

In addition to exhibitor showcases, The Makeup Show NYC offers expert-led workshops covering beginner-friendly sessions on makeup fundamentals, set etiquette, and bridal beauty, to advanced workshops on theatrical makeup, avant-garde, special effects (SFX), high-fashion editorial, and business-focused training on marketing, branding, and freelance success.

Make the Most of Your Experience

Plan Ahead

To maximize your time at The Makeup Show NYC, consider these tips to get the most out of the show:

    • Check the exhibitor list and plan your must-visit booths
    • Research classes and demos. Don’t miss sessions that are crucial to your career.
    • Bring your portfolio to showcase your work to potential collaborators

    • Prepare questions for brand representatives and educators
    • Set a budget to take advantage of exclusive show discounts
    • Prepare for networking. Update business cards, social profiles, and website.

What You Need To Know

Frequently Asked Questions

May 4-5, 2025, at Metropolitan Pavilion (125 West 18th Street, New York, NY 10011).

The event is open to makeup artists, beauty professionals, cosmetologists, estheticians, hairstylists, beauty students, influencers, press, beauty executives, and beauty enthusiasts looking to network, shop, attend classes, and elevate their skills.

Workshops cover bridal makeup, theatrical and special effects, airbrush techniques, clean beauty, editorial, and business strategies for beauty professionals.

Yes! Many exhibitors offer PRO-pricing, show-exclusive prices, and show-only specials on their products, giving attendees the chance to save on must-have beauty essentials.

Absolutely! Most exhibitors offer swatching, product testing, and live demos, so you can confidently shop for your kit.

Click HERE for the latest exhibitor updates.

Join Us for The Makeup Show NYC 2025!

Don’t miss out on this one-of-a-kind event; a celebration of beauty, artistry, and professional growth. Secure your tickets now at The Makeup Show NYC 2025. Be part of the industry’s biggest makeup and beauty event of the year!

REGISTER NOW
the makeup show nyc 2025
20 year logo

CELEBRATING 20 YEARS OF ARTISTRY, EDUCATION & COMMUNITY

Get ready for our BIGGEST show yet, celebrating 20 Years of The Makeup Show
in the heart of New York!

SHOW HOURS

MAY 4TH: 9AM-5PM

MAY 5TH: 9AM-5PM

LOCATION

METROPOLITAN PAVILION

125 WEST 18TH STREET, NY 10011

ADVANCED TICKETS

ONE-DAY TICKET – $54

TWO-DAY TICKET – $66

REGISTER NOW

*Tickets can be purchased at the door for an increased price

beauty Cocktail

STUDENTS

10% off advance ticket or door rates. Student must provide proof of enrollment at the door.

UNION MEMBERS

Local 798 and 706 members will receive complimentary entrance on both days of the show. To RSVP, Email Us. Members must have a valid 2024 Local 798 member card.

GROUP TICKETS

Group Rates are available for groups of 15 or more. For information – Email Us

REGISTER NOW

*Tickets can be purchased at the door for an increased price

The Makeup Show NYC 2025 is the ultimate event for beauty professionals, makeup artists, and enthusiasts. Taking place May 4-5, 2025, at Metropolitan Pavilion, this special edition marks the 20th anniversary of the show, celebrating two decades of artistry, education, and industry innovation.

The Makeup Show NYC is bringing you some of the most influential artists and brands in today’s beauty industry. Join us for an unforgettable weekend of education, shopping, networking, and community. Follow your favorite celebrity artists and industry experts on our Seminar and Demo stages, take intimate classes with top beauty educators, shop for your must-have products in makeup, skincare, and hair care at pro discount prices, meet brand executives and representatives, and experience an International Stage filled with diverse makeup professionals from all over the world. Plus, celebrate with us at numerous exclusive anniversary events and experiences including the Beauty Cocktail and a glittering evening at The Makeup Show 20 Year Studio 54 Gala.

Connect, Collaborate, and Create at
The Makeup Show

Learn From The Industry’s Best

Get inspired by world-renowned celebrity makeup artists, educators, and industry leaders through live demonstrations, hands-on workshops, and expert panels. Whether you’re looking to refine your skills or explore new techniques, our education sessions will cover topics like the latest artistry trends and techniques, advancing your career through social media marketing, creating a thriving bridal business, understanding agency representation, how to build a complete and inclusive kit and more!

VIEW ALL EDUCATION

Exhibitor List & Floor Plan

Beauty Brands And More

As the beauty industry evolves, so does The Makeup Show! We’re embracing the latest innovations, trends, and technologies while staying true to our core offerings of top-notch beauty brands and educational experiences. We’re excited to also expand our lineup to include exhibitors from the app and service industries. This addition is all about supporting our beauty artists in their growth and evolution. Check out the link below to see all our floor plan and exhibitors. Plan your visit to connect with those that intrigue you the most!

EXHIBITORS & FLOOR PLAN

What Attendees Had To Say

"The Makeup Show has grown to become such a unique voice in the makeup world; creating a community for artists to share their knowledge, give advice, introduce new products, showcase influential artistry, and provide an open environment for sharing and learning."
Lori Taylor DavisGlobal Pro Lead | Smashbox Cosmetics
"The thing I love about The Makeup Show is that it isn't just great education and wonderful brands, it really creates community wherever it goes. No matter what city we're in, there is an instant sense of community and love in the room. This show truly creates a space where artists can lift each other up and elevate the industry as a whole!"
Jake AeblyDirector of Education | Alcone
"I'd like to take a moment and tell you how much I enjoyed The Makeup Show! I have to say the show was amazing. I love coming to the show because I always learn something new, have an idea validated, or just get inspired. I can't tell you how many pages of notes I've taken! So tell everybody involved I just think it was fabulous."
Laura KoskiAttendee | The Makeup Show
"Finding the support I needed from my mentors at the iArtist has helped pick the lane I know I can accelerate. They've definitely pushed me to come out of my shell and make me understand that being uncomfortable would lead to trying new things. I've developed the skills to advance in my career and made the connections that I would've never had the opportunity to."
Sara SaadAttendee | iArtist
"You did an excellent job at making your event a unique and inspiring experience. I enjoyed every class and interview and felt the connection with other professionals in my field. Living in Switzerland, this was a perfect opportunity."
Gabriela WassmerAttendee | The Makeup Show
"The event was such an amazing value. So many incredible presentations and massive discounts on so many brands! I couldn't even keep up with all the sessions and booth demos. Thanks for putting together such a wonderful event. I feel so inspired by all the artists."
LotusAttendee | The Makeup Show

SOCIALIZE:

Facebook Instagram Linkedin
The Makeup Show Icon

Our Valued Sponsors of This Year's
Makeup Show NYC 2025

Expand your company’s exposure to The Makeup Show attendees by becoming a premiere sponsor. The Makeup Show offers a variety of sponsorship opportunities that will put your company at the forefront of The Makeup Show and place you front of mind for our attending artists. Take your participation to the next level and excite the professional beauty industry about your products and brand.

For more information on sponsorship opportunities, please call (212) 242-1213 or email shelly@metropolitanevents.com

Gold Sponsors

danessa myricks beauty logo
alcone company logo

Silver Sponsors

Esum Logo
Limelife by Alcone Logo

Contributing Sponsors

omnia logo
MYKITCO Logo small

Why Attend The Makeup Show NYC

Discover the Latest in Beauty Innovation

Explore a curated selection of exhibitors showcasing must-have beauty products and tools for every makeup artist’s kit. From professional makeup brands to new indie labels, you’ll have access to exclusive discounts on top-tier cosmetics, skincare, and makeup products, new product launches from leading beauty companies, and live demonstrations where you can experience these products firsthand.

Connect & Network with Industry Pros

The Makeup Show NYC is more than just a trade show—it’s a community-driven event designed to foster meaningful connections. Building these relationships can open doors to new opportunities, partnerships, and career growth. Meet fellow makeup artists, hairstylists, and beauty entrepreneurs. Engage with various beauty brands and industry insiders for potential collaborations. Gain career insights from influential professionals and educators.

Key Features Of
The Makeup Show NYC 2025

Diverse Exhibitor Experience

With a dynamic exhibit floor featuring both major and indie beauty brands, attendees can engage with brand representatives, discover new collections, and watch live product demos to see techniques in action. Access exclusive show-only discounts to expand professional kits with the essentials.

Comprehensive Workshops for All Levels

In addition to exhibitor showcases, The Makeup Show NYC offers expert-led workshops covering beginner-friendly sessions on makeup fundamentals, set etiquette, and bridal beauty, to advanced workshops on theatrical makeup, avant-garde, special effects (SFX), high-fashion editorial, and business-focused training on marketing, branding, and freelance success.

Make the Most of Your Experience

Plan Ahead

To maximize your time at The Makeup Show NYC, consider these tips to get the most out of the show:

  • Check the exhibitor list and plan your must-visit booths.
  • Research classes and demos. Don’t miss sessions that are crucial to your career.
  • Bring your portfolio to showcase your work to potential collaborators.
  • Prepare questions for brand representatives and educators.
  • Set a budget to take advantage of exclusive show discounts.
  • Prepare for networking. Update business cards, social profiles, and website.

What You Need To Know

Frequently Asked Questions

May 4-5, 2025, at Metropolitan Pavilion (125 West 18th Street, New York, NY 10011).

The event is open to makeup artists, beauty professionals, cosmetologists, estheticians, hairstylists, beauty students, influencers, press, beauty executives, and beauty enthusiasts looking to network, shop, attend classes, and elevate their skills.

Workshops cover bridal makeup, theatrical and special effects, airbrush techniques, clean beauty, editorial, and business strategies for beauty professionals.

Yes! Many exhibitors offer PRO-pricing, show-exclusive prices, and show-only specials on their products, giving attendees the chance to save on must-have beauty essentials.

Absolutely! Most exhibitors offer swatching, product testing, and live demos, so you can confidently shop for your kit.

Click HERE for the latest exhibitor updates.

Join Us This Year At
The Makeup Show NYC 2025!

Don’t miss out on this one-of-a-kind event; a celebration of beauty, artistry, and professional growth. Secure your tickets now for The Makeup Show NYC 2025. Be part of the industry’s biggest makeup and beauty event of the year!

REGISTER NOW