Established in 2005, The Makeup Show is the largest pro focused beauty event in the United States.  More than just a tradeshow, The Makeup Show is an experience—designed to inspire, educate, and serve the entirety of the beauty community from makeup artists to hair stylists, cosmetologists, estheticians, students, executives, experts, buyers, photographers, models, aspiring artists, and beauty lovers. 

Over the last 20 years The Makeup Show has traveled to over 24 cities and hosted over 70 shows across the world. Our mission is to create a space where professionals and enthusiasts from all areas of the industry and all levels of their career can participate and grow, meet industry leaders, find mentors, refine their kits, build their brand, and learn about the products and programs that can elevate their skill set and business acumen. With the awareness that this industry is built on the incredible passion, creativity, and kindness of the individuals within it — The Makeup Show is not only proudly community centered, but community powered.

At every event, The Makeup Show exhibits a highly curated show floor of brands offering a wide selection of makeup, skincare, haircare, and cosmetic products at exclusive pro rates. Ranging from prestige to indie, these brands form an integral part of our community. Along with our mission to make quality products accessible for pros, we are proud to act as a support system to nurture and promote rising brands within the beauty industry. Whether you are a business looking to exhibit, or an attendee interested in testing new products or refilling your kit, this experience is designed to connect you intimately with the individuals that are defining the modern beauty industry. 

The Makeup Show also provides a unique blend of educational opportunities for artists and business owners at all levels in their career. Through multiple seminars and demo stages, as well as a curriculum of classes and seminars, The Makeup Show hosts some of the most talented and revered professional artists and experts in the industry to share their experience, wisdom, and expertise with the wider community. Watch, learn and engage with presentations and hands-on workshops in topics ranging from editorial design, signature style, esthetics, special effects, seasonal trends, product use, content creation, bridal application, brand development, kit building, skin prep, makeup for photography, and more.

With the acknowledgement that the beauty industry is constantly evolving, The Makeup Show remains dedicated to growing and adapting with the community to serve the needs of today’s artists and professionals. Along with our yearly program of shows, discover unique events and resources including iArtist—The Makeup Show’s mentorship program, the TMS Makeup Shop, Creative Open House, Beauty Cocktail, Artist United Masterclass, and more. Join us at our annual NYC show in May and check our calendar for our other stops.

To stay up to date with events in your city, join our weekly newsletter! All other information can be found on our website or by contacting info@themakeupshow.com.